Hernando Martínez H

Led strategic planning and directed new projects, accounts and BTL teams, optimizing and implementing processes that improved operational efficiency and client profitability. Managed budgets, staffing and utilization to meet objectives and KPIs.

Led company-wide strategic planning and implemented optimized operational processes across planning, accounts, BTL and creative teams to ensure KPI compliance and improve service delivery. Participated in primary and strategic committees with partners.

Directed national operations across production, commercial, marketing and customer service, managing budgets and resources to drive sales and production initiatives and improve process efficiencies and partnerships. Oversaw recruitment and operational control for large-scale projects.

Created and implemented national commercial and marketing strategy, developed alliances and led the commercial team to meet targets and KPIs, expanding revenue opportunities and partnerships.

Managed client relationships and new alliances for educational services, leading the commercial team to meet targets and implement commercial strategies that increased enrollments and partnerships.

Provided marketing and organizational design consulting including strategic planning, process creation, budgets, web development and production follow-up for diverse clients. Delivered operational improvements and digital materials.

Created and implemented planning processes, led general planning and digital/BTL strategy, managed sales budgets and launched new business units while directing planning and creative teams.

Led commercial management, budget preparation, web direction and BTL/creative actions, overseeing production control and commercial team performance for major clients across the region.

Directed graphic and web design, supervised production and visual team delivery to create print and digital campaigns for national clients.

Produced print and digital graphic pieces and websites, managing production tracking and implementation for multiple client campaigns.

Directed fashion design, commercial management, costing, budgeting and production for apparel and accessories projects serving students and local clients.

Completed various online courses including Google Analytics and Gamethinking decision-making programs.

Completed a course on managerial decision-making.

Completed courses in digital marketing and related commercial programs.

Completed leadership and innovation seminars and a diploma in strategic marketing.

Studied Administration of Human Resources.

Completed studies in Industrial Design at SENA in Bogotá.

Attended Transportation Design studies in Turin.

Completed secondary (vocational) education with a focus on mechanical drawing.

Studied Italian language and culture.