Anyelin Pérez

Driving data intelligence and digital transformation for enterprise clients.

With years at the intersection of business needs and technical execution, I specialize in translating complex requirements into actionable data solutions for Claro Colombia. My work centers on optimizing operational efficiency, eliminating manual processes, and empowering data-driven decision-making through:

✅ End-to-En

Driving data intelligence and digital transformation for enterprise clients by translating BI/data requirements into actionable solutions. Leads end-to-end business analysis, process reengineering, and Agile delivery, including designing data warehouses/KPI dashboards and reducing processing time by up to 65%.

Led end-to-end digital solutions for clients, combining technical execution with strategic communication. Built and optimized WordPress websites (SEO/responsive enhancements), managed Google/Facebook ad campaigns, and developed automated email marketing funnels while coordinating clients and teams using Notion.

I spearheaded end-to-end digital solutions for clients, combining technical execution with strategic communication:

✅ Web Development & Optimization: Built and managed WordPress websites with SEO best practices, Implemented responsive designs and functionality enhancements.
✅ Performance Marketing & Automation: Executed targeted ad campaigns via Google Ads & Facebook Ads, developed automated emai

Co-founder leading end-to-end operations and building a data-driven e-commerce ecosystem. Owned logistics and sales enablement while building/optimizing a WordPress ecommerce platform and automations (including Klaviyo workflows) to drive revenue from campaigns and sales funnels.

As Co-Founder, I drove our venture’s growth through operational excellence and digital innovation:

✅ Strategic Leadership: Owned procurement, production planning, and distribution logistics, spearheaded sales enablement and represented the company at commercial/networking events, developed and executed integrated web strategy/campaigns.
✅ Digital Growth Engine: Built and optimized WordPress ecomm

Scrum Master for BI projects for Claro Colombia.

Designed cost allocation and profitability frameworks for utilities and corporate services, including end-to-end cost model design and stakeholder-ready dashboards. Implemented Colombian regulatory models (SUI/CREG) and delivered solutions in SQL/Power BI, reducing manual allocation efforts by at least 50% and providing documentation/training for governance.

Architecting data-driven cost allocation frameworks for utilities and corporate services.

Core Responsibilities & Achievements:

✅ End-to-End Cost Model Design: Led definition of costing structures and distribution drivers for administrative service providers (SUMA, ENLACE), enabling granular expense allocation across corporate divisions.

✅ Regulatory Compliance Implementation: Built CREG/SUI-co

I’m proud to reflect on my role in managing comprehensive election operations across four departments in Colombia (San Andrés, Casanare, Amazonas, and Huila) during elections from 2010, 2011, 2018, 2020. My responsibilities spanned end-to-end project execution, including:

🔹 Technical Leadership:
✅ Spearheaded data processing for the 2018 Presidential Elections (both rounds) and Anti-Corruption C

Managed electoral process operations and data management across multiple Colombian departments. Led data processing and reporting activities, oversaw electoral system software setup, maintained internal communications/databases, and coordinated team operations, schedules, budgets, and stakeholder relationships.

Optimized financial analytics and operational efficiency by redesigning costing frameworks for cross-industry clients. Built ETL/data integration pipelines in GaussProfit, implemented financial model testing/validation, and delivered dashboards in Radial Viewer, improving project execution speed by 30%.

Optimizing financial analytics and operational efficiency for cross-industry clients.

Core Responsibilities & Achievements:
✅ Cost Model Innovation: Redesigned costing frameworks for diverse industries (healthcare, insurance, retail), including full lifecycle implementation for Protección and Colsanitas.
✅ ETL & Data Pipeline Development: Engineered data integration processes within GaussProfit t

Enhancing team performance and client trust through structured processes.

Core Responsibilities:
✅ Managed end-to-end project deliveries and GPS location tracking.
✅ Conducted requirements gathering for ERP modules (Inventory, Document Management).
✅ Characterized processes within the consulting division.
✅ Led strategic planning for consulting operations.
✅ Performed technical preventive/correct

Enhanced delivery quality and team performance for ERP solutions through structured processes. Managed end-to-end deliveries (including GPS tracking), gathered requirements for ERP modules, defined consulting processes, and implemented lightweight agile/sprint tools and performance evaluation systems.