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Alejandro Hincapie

@alejandrohincapie

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HubSpot Administrator at ShipPlug who automated executive reporting and built partner referral tracking with Zapier.

Colombia

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At ShipPlug, I administer the HubSpot portal and operations stack, maintaining CRM architecture across 7+ sales pipelines and 18 objects. I also support the auditing, operations, SDR, and leadership teams.

I automated the weekly executive summary by compiling 43 CRM reports into a formatted Word document with AI tooling, replacing a manual process. I also set up partner intake, pipelines, and referred-revenue tracking with daily Zapier syncs.

At ShipPlug, I built an SDR performance leaderboard in React and pipeline visibility dashboards for leadership. I also created funnel workflows and handled integrations and data cleanup, including Meta lead ads sync and ZoomInfo field mapping fixes.

At On The Fuze, I led account setup and onboarding for client HubSpot portals, tailoring CRM structure and automation rules to each client's business model. Earlier, I proposed and implemented retention and reactivation campaigns at Attorney Assistant, improving lead conversion by ~20% in three months.

Experience

Work history, roles, and key accomplishments

Current

HubSpot Administrator

Current

ShipPlug

Dec 2025 - Present (11 months)

Admin of the company's HubSpot portal and operations stack, supporting auditing, ops, SDR, and leadership teams. Maintained CRM architecture, automated reporting, and managed email marketing.

HubSpot CRM Architecture Workflow Management Zapier AI Tooling Reporting Dashboarding Data Operations Email Marketing CAN SPAM React Quickbooks ZoomInfo Meta Ads

Project Manager, HubSpot Implementation

On The Fuze

Aug 2025 - Dec 2025 (4 months)

Led account setup and onboarding for client portals, including foundational CRM structure and automation rules. Ran process-mapping sessions and advised clients on pipeline structure and dashboard design.

HubSpot Project Management CRM Implementation Process Mapping Automation Client Onboarding Pipeline Design Dashboard Design

Executive Assistant, Automation & CRM

Staffing Cheat Code

Jun 2024 - Mar 2025 (9 months)

Supported executive operations with CRM management and back-office automation, streamlining recurring administrative workflows.

CRM Management Automation Administrative Support

Senior Billing Specialist

Lean Solutions Group

Feb 2021 - Mar 2025 (4 years 1 month)

Audited carrier invoices against contracted tariffs, identifying overcharges and billing discrepancies. Handled 50+ daily billing, dispute, and vendor requests, building personal systems in Monday.com.

Billing Audit Dispute Resolution Monday.Com Vendor Management Contract Review

Client Success & Operations Specialist

Attorney Assistant

Feb 2023 - Dec 2023 (10 months)

Proposed and implemented retention and reactivation campaigns in Clio Grow, improving lead conversion by ~20% in three months. Automated intake tracking, case-stage updates, and calendar coordination.

Clio Manage Grow Customer Retention Lead Conversion Automation Intake Tracking Case Management

Team Leader, eBay Customer Support

TP (Teleperformance)

Jun 2019 - Jan 2021 (1 year 7 months)

Promoted to Team Leader after three months; led 15+ agents to top-performance status for three consecutive months. Coached agents on CSAT, FCR, and AHT targets and proposed workflow improvements.

Team Leadership Coaching CSAT FCR AHT Workflow Improvement Customer Support