Johan Sebastian User
@johansebastianuser
Revenue Operations and Business Intelligence builder turning CRM, data, and automation into scalable decisions.
ColombiaWhat I'm looking for
I turn scattered data and disconnected processes into clear decisions and operations that scale. I’m a Revenue Operations and Business Intelligence professional with 4+ years building analytical solutions, CRM systems, and operational frameworks that connect what the business needs with what technology can deliver.
My foundation is Business Intelligence—designing dashboards, KPI frameworks, and reporting systems in Power BI and Looker Studio to give leadership real visibility into commercial, financial, and operational performance. I led the evolution of a centralized analytics model, delivering 52 dashboards used by 30+ stakeholders, and co-led a full HubSpot implementation integrating 7 teams and administering 70 users.
In my current role, I build 250+ HubSpot workflows across client implementations to reduce manual work and make commercial processes more scalable. I focus on clean integrations, well-defined KPIs, and thoroughly documented SOPs so teams can keep improving with confidence.
Experience
Work history, roles, and key accomplishments
Designed, implemented, and optimized CRM and integration solutions that helped the business run more efficiently and scale its commercial operations.
- Built 250+ HubSpot workflows, replacing manual processes with consistent, scalable automation that freed teams to focus on higher-value tasks.
- Administered HubSpot across Sales, Marketing, and Service Hubs — configuring pipelines, dashboards, cus
Implementation Strategist
Grows
Nov 2025 - May 2026 (6 months)
Designed, implemented, and optimized CRM and integration solutions to help scale commercial operations. Built 250+ HubSpot workflows, administered HubSpot across Sales/Marketing/Service, integrated HubSpot with WhatsApp and Infobip, and produced dashboards, reports, and SOP documentation.
Led the evolution of the company's Business Intelligence strategy, advancing from departmental reporting toward a centralized analytics function with cross-functional impact.
-Delivered 52 dashboards in Power BI and Looker Studio used by 30+ stakeholders across commercial, finance, and operations — turning scattered departmental data into a unified source of truth for strategic decision-making.
BI & Transformation Specialist
YAN
Jan 2025 - Aug 2025 (7 months)
Independent consulting engagement leading BI and digital transformation initiatives for clients. Led data centralization and system integration efforts, and built analytical models and reporting dashboards to support data-driven decision-making.
Independent consulting engagement (own professional venture) leading BI and digital transformation initiatives for clients.
- Led digital transformation and BI initiatives through data centralization, system integration, and productivity solutions.
- Built analytical models and reporting dashboards to support data-driven decision-making and business performance monitoring.
Marketing Analyst
Kassani Diseño
Aug 2021 - Feb 2023 (1 year 6 months)
Supported business decision-making through data analysis, BI solutions, and performance measurement across commercial, financial, operational, and marketing areas. Led creation of the company’s first dedicated BI unit and built Power BI/Looker Studio solutions with automated data flows and ETL processes for executive reporting.
Supported business decision-making through data analysis, BI solutions, and performance measurement across commercial, financial, operational, and marketing areas.
-Led the creation of the company's first dedicated Business Intelligence unit, evolving the analytics function from departmental reporting toward a centralized, strategic capability with cross-functional impact across 30+ stakeholders
Independent consulting in project management, administrative engineering, and Business Intelligence.
- Supported process-improvement initiatives, reporting frameworks, and business performance analysis for client projects.
Supported commercial and marketing decisions through market research, data analysis, and KPI tracking, managing the marketing budget across 28 affiliated companies.
-Designed and executed marketing strategies that contributed to a strong commercial performance during the 2017 year-end season.
-Monitored KPIs and ran market, competitor, and portfolio analyses to guide commercial planning across t
Market research internship supporting competitive analysis and customer-satisfaction reporting for strategic decision-making.
- Built comparative analyses of other financial institutions' service portfolios and prepared customer-satisfaction reports, laying the foundation for my data-analysis and reporting skills.
Education
Degrees, certifications, and relevant coursework
Universidad Piloto de Colombia
Ingeniero de Mercados, Ingeniería
Universidad Piloto de Colombia
Especialista en Gerencia de Mercadeo Estrategico, Gerencia
Universidad Piloto de Colombia
Seminario en Investigación Aplicada en Gerencia Efectiva de Servicios, Marketing
EF Language Abroad
Academic Year Abroad, Foreign Language Teacher Education
Toronto, Canadá
Universidad de La Sabana
Diplomado en Big Data & Business Analytics, Ingeniería informática
Digital House
Programación Web Full Stack, Ingeniería de software
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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