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MARCELO PENAHERRERA

@marcelopenaherrera

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Product manager and Sales leader driving revenue growth for complex tech and AI solutions.

Spain

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What I'm looking for

Busco liderar equipos comerciales en empresas de tecnología/IA donde aplicar estrategia de crecimiento, alianzas y analítica para escalar ingresos y optimizar rendimiento.

Soy un profesional de ventas y comercialización tecnológica con más de 20 años liderando equipos regionales y globales en LATAM, EE. UU. y Europa, especializado en desarrollo de nuevos mercados B2B/B2G y transformación empresarial.

He dirigido equipos híbridos y regionales (+100 personas), impulsando estrategias de crecimiento, alianzas con AWS, IBM y Nvidia, y generando más de $120MM en GMV y más de $2MM en facturación acumulada desde 2020 con crecimiento anual superior al 30%.

Mi enfoque combina analítica de datos, aplicaciones IA/ML y ventas consultivas para escalar negocios, optimizar pipelines y mejorar LTV; busco oportunidades donde pueda aplicar liderazgo comercial, innovación y métricas orientadas al rendimiento.

Experience

Work history, roles, and key accomplishments

Current

Chief Revenue Officer

Current

Laboratorio de Inteligencia Artificial – LAB iA

Sep 2019 - Present (6 years 9 months)

Led regional commercial teams across 5 countries, implementing AI-enabled sales and channel strategies that generated over $2M in revenue since 2020 and achieved >30% YoY growth; projects delivered average 20% increases in client billing.

Revenue Strategy Go To Market Sales Enablement Channel Partnerships Strategic Alliances CRM Pipeline Management

Chief Commercial Officer

Grupo Link

Jul 2017 - Jul 2019 (2 years)

Directed multi-country commercial operations and a 30+ person hybrid team, professionalized account management and sales processes to boost productivity 25% and drove a GMV > $12M leading to the company’s strategic sale.

Commercial Strategy Account Management Pricing Models Sales Operations Forecasting Stakeholder Management

Regional Marketing & Commercial Director

MOVIX

Dec 2011 - Jun 2017 (5 years 6 months)

Led a 30+ person regional sales force managing > $40M in client business, pioneered digital sales solutions and ML-based customer segmentation, improving campaign CPC/CPA by 20+ points and personalizing offers for 8M+ customers.

Digital Marketing Segmentation Account Strategy Partner Management Campaign Optimization Data & Analytics Sales Funnels

National Brand Manager

Alegro PCS Telecsa

Dec 2006 - Jun 2010 (3 years 6 months)

Led brand, media and trade-marketing teams and agency relationships, managed media investments > $10M and implemented first interactive catalog CMS and large-scale retail activation across 200+ POS.

Brand Management Trade Marketing Media Buying Agency Management CMS Event Management Budget Oversight