Open to opportunities

Akanksha Solanki

@akankshasolanki

Message

Dynamic senior marketing leader driving revenue growth and brand awareness.

United States

Message

What I'm looking for

I am looking for a senior executive role where I can leverage my strategic vision and leadership to drive substantial revenue growth and marketing ROI.

I am a dynamic and results-driven senior marketing executive with a proven track record of driving revenue growth and brand awareness through strategic planning, innovative campaigns, and effective team leadership. My experience as Head of Marketing at Zencore has allowed me to orchestrate strategic marketing initiatives that significantly enhance brand presence and customer engagement. I excel in developing and executing comprehensive marketing strategies that have resulted in substantial uplifts in conversion rates and engagement.

Throughout my career, I have successfully led comprehensive marketing strategies that achieved a 40% increase in qualified leads and a 50% revenue boost at Zencore. My tenure at Tata Consulting Services as Director of Digital and Channel Marketing further honed my skills in optimizing team performance and executing effective marketing plans. I am eager to apply my strategic vision and leadership to continue delivering substantial revenue growth and marketing ROI in a dynamic senior executive role.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Zencore

Mar 2023 - Present (2 years 2 months)

Orchestrated strategic marketing initiatives to position Zencore as a leading Google Cloud partner. Developed and implemented robust marketing strategies, enhancing brand awareness and executing go-to-market plans. Achieved 50% revenue growth and significant increases in qualified leads and brand recognition.

Strategic Marketing Brand Management Go To Market Planning Revenue Campaign Optimization Partner Marketing Customer Engagement Lead Generation Team Leadership

Director, Digital and Channel Marketing

Tata Consulting Services

Feb 2022 - Dec 2023 (1 year 10 months)

Directed strategic marketing initiatives focusing on digital channels to enhance brand visibility and engagement. Collaborated with cross-functional teams to execute account-based marketing initiatives, targeting key partners and industries. Advanced digital proficiency and optimized channel reporting.

Digital Marketing Account Based Marketing Team Leadership Cross Functional Collaboration Campaign Management Data Analysis Stakeholder Engagement Marketing Strategy Performance Optimization

Senior Manager, Campaigns & Lifecycle Marketing

Capgemini

Dec 2020 - Feb 2022 (1 year 2 months)

Managed a multifaceted marketing team, orchestrating comprehensive campaigns across various sectors. Developed and assessed marketing strategies, integrating digital and direct marketing tactics. Led campaign initiatives resulting in significant market penetration and revenue growth.

Campaign Management Marketing Strategy Digital Marketing Lifecycle Marketing Team Management Market Penetration Revenue

Worldwide Marketing Manager

Accenture

Nov 2019 - Nov 2020 (1 year)

Spearheaded multifaceted marketing campaigns ensuring alignment with brand strategy and audience engagement. Collaborated with various teams to execute cohesive marketing efforts and reported on multi-channel analytics to guide future initiatives.

Campaign Strategy Brand Strategy Cross Functional Collaboration Analytics Digital Marketing Performance Metrics Team Coordination Strategic Planning

Worldwide Campaign Manager

IBM

Feb 2019 - Nov 2019 (9 months)

Directed a global team in the cybersecurity industry, focusing on data-driven strategies to enhance digital sales. Managed campaign activities and orchestrated event strategies for key industry conferences, improving brand visibility.

Campaign Management Data Driven Event Management Team Leadership Cross Functional Collaboration Lead Management Marketing Strategy

Campaign Manager

IBM

Feb 2018 - Feb 2019 (1 year)

Conceptualized and implemented account-based marketing campaigns, enhancing synergy between offline and online channels. Increased pipeline revenue significantly through strategic marketing efforts.

Account Based Marketing Campaign Strategy Revenue Digital Marketing Performance Metrics Customer Engagement Strategy Development Cross Channel Marketing

Digital Business Development Rep

IBM

Feb 2016 - Jan 2018 (1 year 11 months)

Cultivated new business opportunities through strategic digital tools and marketing events. Managed digital campaigns, generating significant revenue through effective prospecting and relationship development.

Business Development Digital Marketing Revenue Prospecting Campaign Management Relationship Building Marketing Strategy Account Based Marketing Client Engagement

Account Executive

Cardinal Web Solutions

Mar 2015 - Jan 2016 (10 months)

Cultivated new business opportunities in the healthcare sector through strategic relationship building. Implemented digital marketing campaigns to enhance client visibility and engagement.