Ajay Surrya Nallakumar Saravanan
@ajaysurryanallakumar
Digital marketing leader driving performance, CRM automation, and full‑funnel growth.
IndiaWhat I'm looking for
I am a Digital Marketing Team Lead with proven success building full‑funnel strategies for both B2C and B2B businesses, scaling Meta Ads conversions, and improving retention through CRM automation. I design and execute performance marketing, SEO, social and marketplace strategies while directing creative output to meet KPIs.
At Wishkaro I launched a B2B vertical, built funnels and CRM workflows, and scaled Meta Ads from 20 to 150 conversions per day while maintaining 3×–3.2× ROAS and lowering CPA/CPC by 30%. I also led teams of designers, writers, and ad specialists and oversaw SEO gains, backlink programs and content strategies that tripled site clicks and impressions.
I bring cross‑functional experience from roles in Qatar and India, combining campaign management, automation, analytics and creative direction to drive measurable outcomes. I am collaborative, data‑driven and focused on building scalable systems that increase revenue, retention and brand visibility.
Experience
Work history, roles, and key accomplishments
Digital Marketing Team Lead
Wishkaro
Aug 2024 - Present (1 year 5 months)
Designed and led full-funnel marketing for B2C and new B2B verticals, scaling Meta Ads conversions from 20 to 150/day and achieving 3×–3.2× ROAS while reducing CPA/CPC by 30%. Built CRM workflows and retention systems generating daily orders from email and WhatsApp channels.
Marketing & Promotions Coordinator
Black Arts
Jun 2022 - Jun 2024 (2 years)
Supported clients with marketing automation, CRM workflows and Meta Ads optimization, improved local visibility via Google My Business, and executed lead-generation campaigns and promotional strategies.
Software QA Engineer
KGMS Softwares Private Limited
Apr 2020 - Oct 2021 (1 year 6 months)
Contributed to product reliability and quality assurance processes to ensure client satisfaction and continued business engagements on a part-time basis.
Customer Support
KGMS Softwares Private Limited
Apr 2017 - Mar 2018 (11 months)
Served as first point of contact for clients, resolving queries promptly and developing a client tracking system to improve follow-up and retention.
Education
Degrees, certifications, and relevant coursework
D.R. Mahalingam College of Engineering and Technology
Bachelor of Engineering, Automobile Engineering
2018 - 2021
Completed a Bachelor in Automobile Engineering with coursework and projects related to automotive systems and engineering fundamentals.
KSR Polytechnic College
Diploma, Automobile Engineering
2014 - 2017
Completed a Diploma in Automobile Engineering covering practical and theoretical aspects of vehicle mechanics and maintenance.
The Indian Public School, Erode
High School Diploma, Secondary Education
Completed secondary schooling with curriculum preparation for higher education and foundational academics.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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