Open to opportunities

santosh waghmare

@santoshwaghmare

Message

Digital marketing leader driving growth through strategy and creativity.

India

Message

What I'm looking for

I seek a strategic role in content, brand, or digital marketing where I can lead integrated campaigns, drive measurable growth, and collaborate with creative teams in a visionary, growth-oriented company.

I am a digital marketing professional with 6.5 years of hands-on experience building high-converting funnels, managing 360° campaigns, and blending creative brand work with performance-driven tactics.

I've led SEO-focused content strategies that improved organic traffic by 2.5x and managed paid advertising across Google and Meta to optimize ROI and lower CPL.

As a team lead and associate, I developed integrated campaigns, managed influencer outreach, built WordPress sites, and implemented GA4 for data-backed decisions, earning Employee of the Month twice for performance and ownership.

I seek a strategic role where I can drive content strategy, brand positioning, and measurable growth in a visionary company while continuing to leverage AI tools, analytics, and creative storytelling.

Experience

Work history, roles, and key accomplishments

Digital Marketing Associate

Machbizz

Aug 2022 - Jul 2024 (1 year 11 months)

Led full-scale digital campaigns for B2B clients, increasing lead conversions by up to 30% and developing SEO content strategies that improved organic traffic 2.5x. Executed Google and Meta paid campaigns, managed influencer outreach, built WordPress sites, and delivered GA4-driven performance reports.

SEO Content Strategy Google Ads Meta Ads WordPress GA4 Influencer Marketing CRO performance reporting

Team Lead – Research Analyst

Machbizz

Feb 2020 - Aug 2022 (2 years 6 months)

Led development of 360° marketing campaigns and content strategies for technical services, implementing GA4 to track gated educational content and coordinating blogs, videos, and drip email workflows.

Content Strategy Campaign Management Email Marketing GA4 Content Production Analytics Technical Documentation

Senior Research Analyst

Machbizz

Jun 2019 - Feb 2020 (8 months)

Launched health products in Indian and Gulf markets via paid and organic campaigns, developed brand messaging and collateral across retail and digital channels, and conducted market research to inform positioning.

Market Research Product Launch Paid Media Organic Growth Product Messaging Collateral Development Cross Channel Marketing Consumer Insights

Research Analyst

Pangea Global Services

Feb 2018 - Apr 2019 (1 year 2 months)

Supported critical B2B campaigns using search tools (LinkedIn, ZoomInfo), conducted market research and contact discovery, and executed B2B email marketing initiatives.

LinkedIn ZoomInfo Email Marketing Market Research Contact Enrichment