Open to opportunities

Yadu Dinesh

@yadudinesh

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Digital marketing team lead driving growth through data-driven campaigns and cross-channel optimization.

India

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What I'm looking for

I seek a growth-focused marketing role where I can lead performance-driven campaigns, scale e-commerce and retention programs, collaborate cross-functionally, and deliver measurable ROI in a fast-moving team.

I am a motivated digital marketing leader with 3+ years of experience building and scaling digital programs for legacy and growing brands. I specialize in full-funnel campaign execution, performance analytics, and cross-functional alignment to drive measurable business outcomes.

At Trinity Pharmaceuticals I launched the digital marketing department and website for an 80+ year-old brand, led Google and Meta campaigns that doubled sales and ROI, and implemented customer retention programs like Refer & Earn and WhatsApp cart recovery.

Previously, I managed end-to-end digital operations including SEO, content, email, and social media at Tapco Buildware and worked as a freelance consultant executing lead generation, community marketing, and e-commerce optimization for local businesses and OTC brands.

I combine technical tools like GA4, Ads, SEO, and e-commerce platforms with creative execution in Canva/Photoshop and influencer collaboration to deliver sustainable growth while ensuring regulatory compliance and measurable ROI.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Team Lead

Current

Trinity Pharmaceuticals

Aug 2023 - Present (2 years 4 months)

Launched and led the digital marketing department and website for an 80+ year-old brand, driving 2x sales growth and improved ROI through full-funnel Google and Meta campaigns and influencer partnerships.

Digital Strategy Google Ads Meta Ads Influencer Marketing Campaign Optimization Regulatory Compliance

Digital Marketing Executive

Tapco Buildware India Pvt Ltd

Sep 2022 - Aug 2023 (11 months)

Managed end-to-end digital marketing including SEO, content, email and social media, producing SEO-optimized content that increased organic visibility and handling order fulfillment coordination.

SEO Content Marketing Email Marketing Social Media Management Meta LinkedIn Creatives Analytics

Freelance Digital Marketing Consultant

Freelancer

Jan 2021 - Jan 2023 (2 years)

Delivered lead generation, community marketing, SEO, SMM and e-commerce optimization for SMB clients, improving local campaign performance and supporting event-based promotional initiatives.

Lead Generation SEO Social Media Marketing Content Creation Analytics Campaign Management