Open to opportunities

Ahmed Aouad

@ahmedaouad

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I’m a digital marketing consultant focused on programmatic growth, product development, and partnerships.

Switzerland

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What I'm looking for

I’m looking for a digital consulting role where I can lead programmatic strategy and product development, partner with clients and publishers, and turn campaign learnings into continuous growth—within a collaborative, fast-moving team.

I’m a Marketing and Communications professional and Digital Expert with more than 12 years of experience in international media agencies. With a degree in International Business, I help advertisers turn programmatic execution into measurable outcomes—across the full customer lifecycle.

In my most recent roles, I’ve managed programmatic campaigns end-to-end: set-up, optimization, analysis, reporting, invoicing, and learnings. I work across DSPs including DV360, The Trade Desk, Yahoo DSP, TAM, and Splicky, handling deals, troubleshooting, and using brand safety technologies (including inclusion and exclusion lists).

I’m also a product-minded marketer. As a Product Manager, I developed innovative digital products that maximize awareness and performance results across display, video, mobile, audio, and social—taking initiatives from conception through planning, integration, testing, commercialization, and client-facing communication materials.

Beyond programmatic, I bring strong influence and PR capabilities from influencer marketing, paid social media, and public relations work in German and international contexts. I’m motivated, success-oriented, and a team player—bringing clear communication in German, English, and French, and a collaborative approach to partner/publisher negotiations and internal enablement.

Experience

Work history, roles, and key accomplishments

Digital Consultant

Omnicom Media Group Schweiz AG

Mar 2025 - May 2025 (2 months)

Developed digital products and coordinated joint business partner initiatives, including client/agency meetings and partner benefits implementation. Created reviews of digital media activities and synthesized campaign learnings for stakeholders.

Digital Product Development Digital Media Performance Reviews Reporting Communication

Senior Campaign Manager Digital

Havas Village

Mar 2022 - Feb 2025 (2 years 11 months)

Managed end-to-end programmatic campaigns across the customer lifecycle, covering setup, optimization, analysis, reporting, and invoicing for clients in Switzerland. Oversaw DSP trading (DV360, The Trade Desk German Desk, Yahoo, TAM, Splicky), deal management and troubleshooting, and supported brand safety via inclusion/exclusion list maintenance.

Programmatic Advertising DV360 The Trade Desk Yahoo DSP Deal Management Brand Safety Inclusion Exclusion Lists Campaign Analysis Reporting & Management

Product Manager

Xaxis (GroupM Services AG)

Sep 2019 - Dec 2020 (1 year 3 months)

Developed innovative digital product formats to maximize advertiser results across awareness and performance campaigns. Owned product development projects from conception and planning through integration, testing, commercialization, and client communication materials.

Digital Product Management Product Development Lifecycle The Trade Desk Yahoo

Social Media Specialist / Project Manager

Havas Media Group

Feb 2016 - Aug 2019 (3 years 6 months)

Acted as strategic consultant for German and international clients across influencer social, paid social, and PR. Planned and implemented influencer campaigns end-to-end, managed influencer negotiations and bookings, and delivered reporting plus optimization recommendations.

Influencer Marketing Paid Social Media Socialbakers Hootsuite Campaign Planning Brief Development

Operations Manager

Hopscotch Europe

Oct 2015 - Jan 2016 (3 months)

Advised and supported the agency’s internal social media team on social media activities and delivery quality. Helped implement paid campaigns, coordinated with regional marketing managers, and supported client issue resolution and PR consultancy for DACH and Arab regions.

Paid Marketing PR Consultancy Campaign Optimization

Senior Account Executive

Hopscotch Europe

Apr 2012 - Sep 2015 (3 years 5 months)

Planned and implemented social media campaigns in English, German, French, and Arabic, including monitoring, moderation, and analytics-based reporting. Led PR and social media work for German and Arab markets by developing media targets, pitching stories, producing media documents, and executing PR campaigns across sectors.

And Social Media Campaigns Community Management Social Media Moderation Campaign Execution Media Pitching Analytics Reporting Stakeholder Management Market Strategy

Education

Degrees, certifications, and relevant coursework

Fachhochschule Trier – Hochschule Trier

Bachelor of Arts, International Business

2006 - 2012

Earned a Bachelor of Arts in International Business at Fachhochschule Trier (Hochschule Trier). Completed the degree over 2006 to 2012.

Hochschule Anhalt (Anhalt University of Applied Sciences)

Studienkolleg Wirtschaft (FSP), Economics

2003 - 2005

Studied the Studienkolleg Wirtschaft (FSP) program at Hochschule Anhalt in Köthen. Completed coursework from 2003 to 2005.

Goethe-Institut Casablanca

Zertifikat Deutsch, German Language

2001 - 2002

Completed the Zertifikat Deutsch course/program at Goethe-Institut in Casablanca. Period noted as 2001 to 2002.

Université Hassan II (Casablanca)

DEUG, English Language and Literature

1999 - 2001

Studied DEUG Englisch und Literatur at Université Hassan II in Casablanca. Completed studies from 1999 to 2001.

Université du Luxembourg

Study abroad (Faculté de Droit, d'Économie et de Finance), Law, Economics & Finance

2010 -

Completed an abroad/language stay at Université du Luxembourg in the Faculté de Droit, d'Économie et de Finance. Period noted as February to August 2010.