Ioana Mitrofan

Leads content strategy for 9+ EU Seller Partner websites across 27 language layers, driving on-site engagement and conversion at scale. Designs and runs A/B tests on key conversion metrics, partnering with engineering and product to improve web experience quality.

Managed complex data integration and analytics projects with tight deadlines, translating business and market insights into actionable recommendations. Led delivery of data visualisation dashboards and global implementation of GA, GSC and social reporting tools.

Built data-driven strategic insights across paid, owned, and earned media, working closely with internal and external stakeholders. Led SEO strategy and execution across category websites, improving organic visibility globally and establishing internal best practice.

Delivered a flagship digital programme: 69 brand website instances deployed across 30+ countries and 27 languages in 6 months. Defined the EMEA digital products roadmap and online media investment strategy across a portfolio of 140+ websites.

Managed student applications for US work and travel programmes, providing end-to-end guidance through documentation and visa processes.

Conducted audits in the Corporate & Treasury department: stakeholder interviews, documentation review, compliance verification and audit report drafting. Collaborated with senior audit leads to analyse processes and operations against regulatory standards.

MSc in Management Information Systems from Hasselt University, Belgium, with a thesis on IT Service Providers in Romania.

BSc in Finance and Banking from Babeș-Bolyai University, Cluj-Napoca, Romania, with a thesis on Internal Audit.

PMP certification from the Project Management Institute, with ongoing learning towards AI in Project Management certification.