Inna Kosinska

I design and execute targeted ABM campaigns that turn mid-market accounts into pipeline. In my most recent role, I increased the sales meeting booking rate by 18%, improved inbound targeting and lead scoring, and raised the MQL-to-SQL rate by 25%.

I manage an external SDR agency to drive measurable conversion, including a 3% cold-to-MQL conversion rate. I also built a new campaign workflow from scratch—cutting execution time and launching initiatives faster—while leading global event strategy and partnerships with European cloud providers and MSPs.

Previously, I scaled inbound and outbound marketing engines to consistently increase qualified lead flow. I built annual campaign strategy for product and software launches, organized exhibitions and conference activity across multiple regions, and led cross-functional creative production (video, design, and copy) to deliver high-impact GTM assets, including localized success story initiatives.

Earlier in my career, I led marketing leadership across multiple markets and brands, managing a portfolio of 9 brands across 3 countries and a team of 7 specialists. I delivered record results such as 250% growth in an exclusive customer segment and a lead-generation framework that produced 70% annual growth in high-quality leads, alongside strong event performance (including 33,364 unique professional visitors and 33.8% YoY attendance growth).