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Adrienne Matt

@adriennematt

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Content strategist who designs scalable, governance-driven content systems that align people and product.

United States

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What I'm looking for

I seek roles leading content strategy and ops at organizations that value governance, cross-functional collaboration, and scalable, user-centered content systems.

I am a content strategist focused on structured content design, taxonomy, metadata, and governance to help organizations scale content operations. I lead cross-functional teams to create tech-agnostic systems that align content, operations, and user needs with enterprise goals.

Across agencies and enterprises I have built modular content guidelines, developed messaging architectures, and led stakeholder and SME interviews to surface prioritized, actionable next steps. I map journeys and story arcs to inform content models that support omnichannel activation and patient- or user-centered experiences.

I have driven large-scale initiatives including taxonomy and navigation models for web relaunches, CMS migration strategies across multiple languages, and content governance frameworks that reduce content debt. I partner closely with UX, product, and technology to translate user goals into future-state content operations.

I bring leadership experience from director-level practice roles to senior consultancy engagements, with a track record of delivering measurable improvements in content consistency, discoverability, and operational efficiency.

Experience

Work history, roles, and key accomplishments

Current

Strategy Consultant

Current

Tacklebox

Oct 2024 - Present (1 year 3 months)

Led content strategy engagements using stakeholder interviews and insight reports, building modular content guidelines and messaging architectures to support omnichannel activation for new service lines.

Content Strategy Governance

Senior Content Strategist

Propel Health

Apr 2024 - May 2024 (1 month)

Conducted SME interviews and established structured content models for rare-disease education, and developed patient story arcs and journeys to guide multidisciplinary content execution across digital channels.

Content Models Storytelling Structured Content

Fractional CMO

Change Management Consultant

Dec 2022 - Jun 2023 (6 months)

Rebranded the agency and implemented unified content frameworks, publishing systems, and governance while designing workflows and automation to improve cross-team content operations and scalable marketing architectures.

Workflow Design Automation Content Operations Email Marketing Social Strategy

Senior Content Strategist

VSA Partners

Apr 2022 - Jun 2022 (2 months)

Facilitated design-thinking workshops to define Morningstar’s future-state content requirements, conducted content audits, and developed taxonomy and navigation models for an enterprise web relaunch.

Design Thinking Content Auditing Taxonomies Navigation Workshop Facilitation Content Strategy

Senior Content Strategist

Publicis Sapient

Aug 2021 - Dec 2021 (4 months)

Created structured content models and governance recommendations for State Street’s multi-BU portal and partnered with UX, product, and engineering to align workflows, navigation, and content behaviors.

Structured Content Governance Cross Functional Collaboration Navigation Content Models UX

Senior Content Strategist

Bounteous

Mar 2021 - Jul 2021 (4 months)

Directed content audit and strategy for Kaiser Permanente’s Teams platform and redesigned content architecture across five Freddie Mac sites, establishing taxonomies, metadata rules, and governance to reduce content debt.

Content Auditing Taxonomies Metadata Governance UX

Senior Content Strategist

Havas Health

Feb 2020 - Nov 2020 (9 months)

Led AbbVie content strategy mapping user needs to structured content types, defined global content design standards and reusable patterns across 22 countries for Viatris, and built CMS migration plans for a global rebrand across 16 languages.

Content Strategy Content Design Content Migration Localization Governance

Senior Content Strategist

Pure Red

Jun 2018 - Mar 2020 (1 year 9 months)

Created omnichannel content strategies for consumer brands (McCormick, Sanoﬁ), owned Sitecore tagging and metadata improvements, and developed Alexa skills and mobile app content frameworks for new digital experiences.

Metadata Content Tagging Brand Content

Senior Content Strategist

Charles Schwab

Apr 2019 - Dec 2019 (8 months)

Built a digital tool and wrote structured questionnaire flows with business rules to support registered investment advisors transitioning to Charles Schwab’s platform, improving compliance and adoption.

Structured Content Business Rules Digital Tools Financial Services UX Writing Compliance

Director of Content Practice

IBM iX

Jan 2015 - Apr 2017 (2 years 3 months)

Led enterprise content strategy and structured content initiatives for major clients, defined content architectures, governance models, and martech capability assessments to guide digital transformation.

Governance Workshops Digital Transformation Stakeholder Management