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Adnan Raja

@adnandraja

Global comms & market research consultant (16+ yrs: UNICEF, World Bank, EIU, Motorola) now applying AI to speed up data analysis & reporting.

Pakistan

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What I'm looking for

I am seeking senior communications or research roles where I can lead M&E, advocacy and strategic communications while driving measurable impact and mentoring teams.

I am a communications, market research, and business development specialist with over 15 years of experience across private, non-profit, and international development sectors. My career spans strategic communications, market analysis, advocacy, and monitoring & evaluation for organizations including Motorola, the Economist Intelligence Unit, UNICEF, and the World Bank.

At Motorola, I led market demand analysis and forecasting across Brazil, Egypt, and Chile, contributing to a winning multi-million-dollar telecom license bid. At the Economist Intelligence Unit, I managed business development across the U.S. Midwest, introducing tools like ZoomInfo that became standard across the team. As a communications consultant for UNICEF and the World Bank in Pakistan, I produced crisis situation reports and donor progress reports during major humanitarian responses, synthesizing complex, multi-source data into clear, decision-ready narratives.

I'm currently expanding into AI-powered data analysis and workflow automation. I completed Reuters' Digital Journalism certification in 2023 and IBM SkillsBuild's 'AI Practitioner: Ready to Use AI' certification in 2026, and I've built a portfolio of AI use-case examples applying generative AI to real analytical and reporting workflows from my career. I've also built and published a working Zapier automation that scores job leads against my own background using AI — hands-on proof I can design real automation, not just discuss AI in theory.

I bring a rare combination: the analytical rigor of a market researcher, the persuasive clarity of a communications specialist, and current AI fluency — ideal for remote roles in research, communications, business development, or AI-assisted data work.

Experience

Work history, roles, and key accomplishments

Current

Freelance Consultant

Current

Independent Practice

Aug 2014 - Present (12 years 1 month)

Executed strategic communications, advocacy, and M&E consultancy projects for international development initiatives, including USAID-funded projects and UNDP Pakistan. Facilitated media training for World Food Program delegates and contributed articles to The Express Tribune.

Strategic Communications Advocacy Monitoring and Evaluation Media Training Journalism Writing

Communications & Advocacy Consultant

World Bank

Jul 2013 - Jun 2014 (11 months)

Reported directly to the Country Director, designing and delivering a comprehensive communications strategy proposal for Donors Steering Committees, government officials, NGOs, and internal leadership. Compiled and synthesized input from all Project Task Team Leaders to author the bi-annual Progress Report covering all Pakistan MDTF portfolio initiatives.

Communications Strategy Stakeholder Engagement Report Writing Synthesis Advocacy

Communications Specialist Consultant

UNICEF

Jun 2011 - May 2013 (1 year 11 months)

Managed internal and external communications across U.N. agencies, government departments, and media outlets regarding U.N. humanitarian activities in Pakistan. Led field missions to produce high-impact human interest stories, press releases, and op-eds, and developed weekly statistical situation reports during the flood response.

Communication Skills Media Relations Press Releases Op Eds Field Reporting Data Aggregation Status Reporting Stakeholder Coordination

Regional Business Development Manager

Economist Intelligence Unit

Mar 2008 - Apr 2011 (3 years 1 month)

Led top-of-funnel lead generation and prospecting across the Midwest region, initiating client connections via target networking and industry events. Forged strategic B2B partnerships to establish new distribution channels and revenue streams for EIU market intelligence products.

Business Development Lead Generation Prospecting Networking B2B Partnerships Salesforce Sales Strategy Revenue Growth

Market Research & Analysis Manager

Motorola Inc.

Dec 1995 - Apr 2007 (11 years 4 months)

Led market demand and revenue forecasting for Motorola's Network Management Group across international markets. Analyzed telecoms markets and macroeconomic conditions to build models supporting board-level business plans. Stationed in Brazil, Egypt, and Chile; contributed to winning a $1.2B telecom license bid in Brazil. Built forecasting tools using Excel, Visual Basic, and MS Access.

Excel Data Analysis Stakeholder Management Microsoft Office