Ebrahim Umar-Khitab

Worked as Communications Consultant at Freelance.

I collaborate with a global, multi-company team of marketers, technical artists, content creators, and product visionaries to promote groundbreaking products from Quixel to computer graphics artists around the world.

- Focal person on all major communication releases in lockstep with partners and internal teams
- Work with key clients on developer interviews around major releases for both the gam

I helped build and currently co-lead an international team of marketers, designers, and creatives that promote Quixel and its brands to the world of 3D artists; from beginners to the world's leading studios.

My managerial responsibilities include:
- Streamlining communication within the team, while maintaining effective communication between Marketing, Design, Product, and leadership
- Ensuring t

I worked as a communications consultant for the development and startup circuits in Islamabad on a range of deliverables. These have included proposals and grant documents, marketing collateral and social media content, interviews and success stories, press releases and newsletters, speeches and white papers, session notes and capturing panel discussions and roundtables, and editorial functions.

I wrote features, covered events, as well as edited and composed the layout for the daily edition. Occasionally, I represented the Islamabad Desk on the daily all-station roundup call. I also worked with page making team to piece together the final edition, as well as the art department for image treatment. I would also be in touch with the web desk for breaking stories. I oversaw final proofing p

Social media management, new business acquisition, marketing copy and collateral

Corporate communication, marketing copy and collateral development, new business acquisition, event management, POC for partner companies

Researching and composing news and updates on the North American energy sector

Human interest pieces, creative copy, press, media monitoring, new business acquisition, creative input on campaigns

Corporate communication, marketing copy and collateral, meeting and developing prospects, event management, POC for partner companies

Prospect management, marketing and sales collateral, single POC for creative agencies, event management, POC for partner companies

I was assigned to three accounts.

For Pakistan Tobacco Company, I researched the impact competitor's strategies were having on PTC and how this affected the company's newly launched brands. I also assisted with artwork layout and copy for some of their collateral at the time.

For Dubai Islamic Bank, I gave input on the (then debutant) bank's launch strategy into the Pakistani consumer banking se

During this internship, I was embedded with PTC's key distributor in Islamabad and worked on a short strategy assessment report for their consideration. I then studied its trade marketing office as well as warehousing operations.

I graduated with the batch of 2011. My thesis, “Testing Psychological Contract Theory: Newcomer Expectations and Emotions”, sought to add to the literature in the area of psychological contracts, an area that has almost no research data from Pakistan.

Concentration Projects:
For the course on 'Training and Development', I led a training intervention in stress management at a nation-wide service

Graduated with the batch of 2003. My thesis, "Gauging the existence and extent of consumer ethnocentrism", sought to investigate the effects a brand's country of origin had on a Pakistani consumer's purchasing decisions.