Qamar Goreja

Oversaw national social media platforms, crafting and executing targeted strategies and content calendars to raise awareness about Tuberculosis and build trust in the program. Managed a team, coordinated with donors and stakeholders, and handled financial budgets for digital campaigns.

Developed and implemented a comprehensive communication strategy tailored to the organization's humanitarian needs, ensuring timely reporting, enhanced visibility, and operational efficiency. Designed impactful branding materials and drafted the Annual Report for the year 2023.

Created and executed a robust country communication strategy and media campaigns in compliance with VSO global guidelines and for donors such as FCDO, USAID, MFA Netherlands, and ECW. Managed financial resources dedicated to public information and video production, successfully producing two impactful documentaries for FCDO-funded projects.

Crafted a comprehensive Communications Strategy for KPK Police, including a Brand book. Orchestrated morning and talk shows on International Women's Day and World Health Day, and curated Media Tours across Peshawar, Lahore, and Islamabad to showcase UNDP projects.

Conducted continuous formative researches, identifying access barriers for target groups in agriculture and employment, resulting in the development of impactful Social and Behavior Change Communication (SBCC) strategies. Managed pre-testing of messaging for diverse target groups and facilitated the development of SBCC tools.

Played a pivotal role in developing a comprehensive compendium centered around Women Friendly Toilets (WFTs) and Girl Friendly Toilets (GFTs), including designing 3D diagrams and illustrations. Spearheaded the development of impactful Social Behavior Change Campaign for Water Aid Pakistan.

Led the creation of a comprehensive Social Behavior Communications and Advocacy Strategy for the Fleming Fund project, overseeing both internal and external communication efforts. Spearheaded the design and development of various communication materials such as leaflets, posters, and training materials.

Managed comprehensive PR, digital media, and communication functions, overseeing outreach activities, including community engagement Melas across Pakistan. Developed a quarterly PR plan and communication strategy, organizing impactful events such as a Youth Fest.

Led the development and execution of a comprehensive communications plan, incorporating strategic approaches and measurable benchmarks. Orchestrated impactful events such as a Scoping Workshop and an Inception Workshop in Islamabad.

Led the development and execution of a comprehensive communications plan, overseeing the creation of various materials, including a quarterly newsletter, reports, and media content. Organized industry conferences in Karachi and Islamabad, and coordinated pavilions at events like DAWN-Expo.

Directed and executed comprehensive communication strategies and media campaigns for the USAID Entrepreneurs Project, meticulously managing activity-based events. Led the production of two televised documentaries on Pakistan Television, showcasing project impact.

Spearheaded the development and execution of the organization's communication strategy, ensuring impactful media coverage for project activities. Managed events, organized consultations, and planned and launched national media campaigns.

Collaborated with the NCHD communication cell, contributing to the development of impactful promotional materials such as calendars, diaries, shields, newsletters, and brochures. Played a key role in the nationwide brand launch campaign through print and electronic media.

Organized press conferences and media briefs for the High Commissioner and UK Ministers, managing the section's budget and ensuring timely payment of all bills. Developed communication policies and strategies in coordination with the High Commissioner, offering analysis and advice on communication matters.

Completed a Master of Science degree focusing on advanced topics in media studies. Gained in-depth knowledge of media theories, research methodologies, and contemporary media practices.

Obtained a Master of Science degree in Mass Communication. Studied various aspects of mass media, including public relations, journalism, and communication strategies.

Earned a Post Graduate Diploma in Information Technology. Developed foundational and advanced skills in IT, including software applications and digital tools.

Completed a Bachelor's degree in Social Sciences. Focused on understanding human society, relationships, and various social phenomena through interdisciplinary studies.