Looking for a job

Tabasum Karim

@tabasumkarim

Pakistan

Message

I've spent the last 6 years figuring out how to get the right people to notice the right things — through ads, content, email, and a lot of trial and error. Right now I'm leading marketing at GBeetechive, where I helped take a new marketplace platform for Afghan youth and women from an idea to a live product in 4 months, working closely with our dev and creative teams along the way. Along the way, I've grown a company LinkedIn page by 400% in a year and pushed visitor numbers up 12x for one of our sites, mostly by paying attention to what people actually respond to.

Before this, I worked on communications for projects backed by UN Women and other international partners, which taught me a lot about telling stories that are honest, compliant, and still compelling. I've also managed a 400+ account portfolio in a sales-adjacent role, so I understand both sides of the funnel — getting attention and actually closing the loop.

I know my way around Meta and Google Ads, SEO, HubSpot, Salesforce, and email automation, but what I enjoy most is the problem-solving part, figuring out why something isn't working and fixing it.

Looking for a remote role where I can dig into growth strategy properly, not just execute someone else's plan.

Experience

Work history, roles, and key accomplishments

Current

Communication Specialist – Branding & Visibility

Current

Hashoo Foundation

Sep 2025 - Present (1 year)

Produced high-quality, gender-sensitive photo and video documentation showcasing community impact under the GBLADP. Delivered consistent weekly and monthly visual content aligned with donor visibility and ethical guidelines.

Photo Documentation Video Production Content Creation Donor Compliance Storytelling Branding

Current

Marketing Lead

Current

GBeetechive (Rupani Development Initiatives)

Dec 2024 - Present (1 year 9 months)

Led a cross-functional team to design and launch Karafreen, a learning and freelance marketplace platform for Afghan youth and women, from concept to launch in 4 months. Managed end-to-end web development projects and drove significant growth in business page visitors and LinkedIn engagement.

Marketing Strategy Web Development Project Management Social Media Strategy Content Strategy LinkedIn marketing Audience Engagement

Communications and Marketing Lead

KADO

Aug 2023 - Dec 2024 (1 year 4 months)

Developed and implemented the organisation's internal and external communications policy and strategy. Led the communications team on key projects including UN Women Economic Empowerment and AGECS, and directed event coverage, press releases, and website management.

Communications Strategy Policy Development Team Leadership Event Coverage Press Releases Website Management Fundraising Documentary Production

Account Executive

Motive

Oct 2022 - Jul 2023 (9 months)

Managed a large portfolio of business accounts, proactively engaging customers to provide consultative fleet management and compliance solutions. Used data analysis to identify upselling and cross-selling opportunities and built relationships with 400+ potential clients.

Account Management Customer Relationship Management Data Analysis Upselling Cross Selling Lead Generation

Communications Lead

Xord

Jan 2021 - Sep 2022 (1 year 8 months)

Communicated business goals, metrics, and company-wide changes and achievements. Coordinated content and campaigns with the creative team and led the Gitex-21 social media campaign.

Internal Communications Content Coordination Campaign Management Social Media Strategy Development

Employer Branding Lead

Xord

Aug 2021 - Oct 2021 (2 months)

Created and monitored social media campaigns, reviewing analytics to inform strategy adjustments. Monitored social media strategy implementation to support marketing objectives.

Social Media Campaigns Analytics Strategy Implementation Marketing Objectives

Education

Degrees, certifications, and relevant coursework

Institute of Business Administration (IBA), Karachi

Bachelor of Business Administration, Marketing

Activities and societies: Scholar, NTHP Award

Pursued a Bachelor of Business Administration with a focus on Marketing and a minor in Human Resources. Recognized as a Scholar and recipient of the NTHP Award.