Aditya Guha Roy

Spearheaded the strategic pivot of a struggling marketing agency into a profitable web development firm, increasing monthly revenue by 3x within 6 months and improving employee performance by 40%. Trained and onboarded 15+ sales reps, built scalable sales SOPs, and implemented CRM and automation tools that cut manual tasks by 30% and reduced lead response time by 50%. Conducted in-depth sales and

Assisted in analyzing audience engagement metrics and user behavior for 500K+ monthly readers, identifying trends to support content optimization. Created interactive dashboards and reports, improving data accessibility by 20% and aiding decision-making for editorial and marketing teams.

Implemented a CRM strategy in the POS vertical, enhancing customer data management, boosting lead generation by 78% and streamlining the sales funnel. Conducted competitive market analysis, optimized sales strategies, and introduced new sales channels to drive business growth.

Completed sales training under an edtech industry leader, mastering data-driven strategies to exceed revenue targets by 300%. Collaborated with the finance department to streamline customer financing and consistently achieved weekly and monthly sales targets.

Managed end-to-end cloud kitchen operations, including food production, quality control, staff training, and inventory management ensuring efficiency and profitability. Collaborated with marketing to design campaigns, analyzed sales data for menu optimization, and implemented SOPs to maintain high operational standards.

Pursuing a Master of Business Administration with a specialization in Business Analytics. Focusing on leveraging data-driven strategies for business growth and decision-making.

Grade: CGPA 7.5

Activities and societies: Specialized in Rooms Division.

Completed a Bachelor's degree in Hotel Management and Catering Technology, achieving a CGPA of 7.5. Specialized in Rooms Division, gaining expertise in hotel operations and guest services.