I'm looking for a role where I can apply my analytics skills to solve real business problems, drive data-led decisions, and deliver measurable impact. I value opportunities that offer a mix of strategic ownership and hands-on work, with scope to collaborate across teams, work on end-to-end solutions, and grow in AI/ML-driven environments.
Deepenti Deepenti
@deepentideepenti
Analytics expert | 10+ yrs in CPG/Retail | Power BI, SQL | Driving insights & strategy with data
What I'm looking for
I'm a data-driven analytics professional with over a decade of experience transforming business challenges into actionable insights across the CPG, retail, and healthcare domains. My core expertise lies in advanced analytics, including Pricing Analytics, Revenue Growth Management (RGM), Marketing Mix Modeling (MMM), and Demand Forecasting, all aimed at driving strategic decisions and measurable outcomes.
Throughout my career, I've led high-impact projects for global clients, working extensively with BI tools like Power BI, Tableau, and Databricks, and have a strong command of SQL and Python. I’ve built and revamped end-to-end dashboards, streamlined ETL pipelines, and designed scalable reporting frameworks that have improved decision-making efficiency and business performance.
Some highlights of my journey include:
Spearheading retail analytics solutions for major APAC clients.
Leading data visualization and process optimization projects for global EdTech and healthcare giants.
Partnering with IRI and Nielsen data to improve brand performance for CPG clients.
Recognized with performance awards such as an out-of-turn increment at WNS, “Reward Blue” at American Express, and the “Quick on Block” award at Fractal.
I’m currently pursuing a PG Diploma in Machine Learning and AI from IIIT Bangalore to strengthen my foundation in emerging technologies like NLP, deep learning, and GenAI.
Beyond the numbers, I’m passionate about storytelling through data, building cohesive teams, and mentoring junior talent. I thrive in fast-paced environments where I can collaborate, innovate, and deliver insights that truly move the needle.
Experience
Work history, roles, and key accomplishments
Senior Process Manager
eClerx Services Pvt. Ltd.
Mar 2024 - Jul 2024 (4 months)
Led backend process setups and front-end BI dashboard development for a Retail Giant using Databricks and Power BI. Designed and revamped dashboards for an EdTech giant, enhancing usability and insights delivery. Conducted process analysis on generative AI in analytics and implemented data-driven strategies for global clients.
Senior Domain Analyst
Happiest Minds Technologies
Sep 2023 - Jan 2024 (4 months)
Evaluated the impact of digital strategies on competitive stance and designed Power BI dashboards, improving business intelligence workflows for clients.
Assistant Manager
WNS Global Services Pvt. Ltd.
Dec 2020 - Aug 2023 (2 years 8 months)
Operated as a vital connector in the healthcare/pharma field, aligning marketing strategies with product planning. Developed customer segmentation insights and executed pricing analytics for CPG clients, uncovering growth areas through data analysis.
Consultant
Fractal Analytics
Oct 2014 - Mar 2020 (5 years 5 months)
Conducted Decision Analytics and Data Science initiatives for clients in CPG and healthcare. Led development of visual presentations and managed core data functions and ETL workflows, standardizing reporting processes across business units.
Analyst (Business Staff)
Adecco/American Express Indian Pvt. Ltd.
May 2013 - Mar 2014 (10 months)
Analyzed sales and use tax data for American Express GSM. Managed data quality and dataset modifications, ensuring accuracy in financial reporting.
Education
Degrees, certifications, and relevant coursework
Rajasthan Tehnical University
B.Tech, electronics and communication engineering
Grade: 72
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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