Adeyele Idowu-Ezeli
@adeyeleidowu-ezeli
Senior marketing and content strategist driving data-led, multi-channel growth.
United KingdomWhat I'm looking for
I am a results-driven senior marketing and content strategist with over 10 years' experience delivering high-performing B2B and B2C campaigns that grow audiences and support commercial outcomes. I excel at content creation, cross-channel campaign ownership and stakeholder collaboration to strengthen brand visibility and engagement.
Currently I lead full-cycle marketing for LAMMA at Agriconnect, owning integrated campaigns across email, social, web, paid and print while applying data-led optimisation, segmentation and clear reporting to boost registrations and commercial alignment. Previously I delivered multi-channel event and editorial campaigns at Northstar Travel Group/BTN Group, improving email engagement, conversion and social engagement through A/B testing, partner marketing and targeted journeys.
I combine creativity, analytical thinking and strong stakeholder management to elevate premium brands through consistent storytelling and performance-driven tactics. I am committed to continuous improvement, practical measurement and delivering marketing that moves the needle.
Experience
Work history, roles, and key accomplishments
Senior Marketing Manager
Agriconnect
Own end-to-end marketing for LAMMA, a major UK agricultural event (40,000+ attendees), delivering integrated email, social, paid, web and print campaigns that drive registrations and commercial outcomes.
Marketing Executive
NorthStar Travel Group
Aug 2024 - Sep 2025 (1 year 1 month)
Led multi-channel campaigns for flagship events and editorial products, increasing email engagement 15% YoY and supporting a buyer conversion rate of 57.8% while driving exhibitor and visitor registrations.
Marketing Executive
Nineteen Group
Sep 2022 - Jul 2024 (1 year 10 months)
Executed direct and digital marketing campaigns including email, PR, Google AdWords and remarketing to drive event registrations and improve online visibility and engagement.
Marketing & Events Executive
Employers Network for Equality & Inclusion
May 2018 - Jul 2019 (1 year 2 months)
Implemented event marketing and partnership strategies, using Google Ads and SEO to increase event sales by 35% and achieving an 85% event sell-out rate through targeted promotion and stakeholder engagement.
Trainee Food & Beverage Coordinator
The Langham Hotel
Jul 2016 - Jan 2017 (6 months)
Supported marketing and event activities for seasonal F&B operations, contributing to promotional content and assisting with event delivery and stakeholder communications.
MIManaged internal communications and event logistics across global programs, producing monthly newsletters for 12,500+ employees and leading projects that launched MSN portals in Sub-Saharan Africa with 500,000 initial users.
Education
Degrees, certifications, and relevant coursework
GEGlion Institute of Higher Education
Master of Business Administration, International Hospitality and Service Industries Management
2016 - 2017
Completed an MBA in International Hospitality and Service Industries Management focusing on hospitality operations and service strategy.
UKUniversity of Kent
Bachelor of Arts (Honours), Business Studies
2010 - 2014
Grade: 2:1
Activities and societies: Internship: Microsoft, Internal Communications (July 2012 – July 2013)
Graduated with a B.A. (Honours) in Business Studies, completing an internship in Internal Communications at Microsoft during studies.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
Skills
Interested in hiring Adeyele?
You can contact Adeyele and 90k+ other talented remote workers on Himalayas.
Message AdeyeleFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
