Open to opportunities

Susan Anaba

@susananaba

Message

Senior marketing leader driving strategic campaigns, revenue growth, and high-impact event marketing.

United Kingdom

Message

What I'm looking for

I seek senior marketing roles where I can lead event-driven campaigns and cross-functional teams, drive measurable revenue growth, and apply data-led strategy in a collaborative, growth-focused organisation.

I am a results-driven senior marketing professional with deep experience in event marketing, multi-channel campaign strategy, and brand development. I have led cross-functional teams across B2B and hospitality sectors, using data-driven insights to boost attendance, web traffic, lead generation, and revenue.

My track record includes delivering measurable ROI for large events, optimising websites and landing pages for conversions, and designing compelling on-brand assets. I prioritise stakeholder collaboration, continuous performance analysis, and scalable processes to achieve sustained business growth.

Experience

Work history, roles, and key accomplishments

Current

B2B Event Marketing Specialist

Current

Service Desk Institute

Nov 2024 - Present (1 year 1 month)

Lead registration strategy and execution for events and webinars using data-driven insights to exceed targets and optimise attendee conversion. Develop multi-channel campaigns, on-brand assets, and high-converting WordPress/Leadpages pages while monitoring performance to drive continuous improvement.

Event Strategy Email Marketing Canva WordPress LeadPages Analytics

Marketing Manager, B2B Events

Future Publishing

Sep 2023 - Nov 2024 (1 year 2 months)

Developed multi-channel marketing campaigns for high-profile B2B events, increasing attendance 20% YoY and delivering up to 25% ROI while boosting web traffic 30% and online registrations 15% via SEO and analytics optimisation. Partnered with sales to grow lead generation 20%.

Event Marketing Campaign Management SEO Swoogo Analytics Stakeholder Management Brand Development Lead Generation

Marketing Lead (Events)

Sysdoc UK

May 2022 - Dec 2022 (7 months)

Led event marketing initiatives during a maternity contract, coordinating promotions and stakeholder engagement to support programme objectives and increase event visibility.

Event Marketing Stakeholder Engagement Campaign Execution Promotion Project Management Analytics Content Creation

Senior Marketing Manager

Freelance

Oct 2020 - Mar 2022 (1 year 5 months)

Provided freelance marketing leadership delivering 20% business growth through data-driven strategy, increased web traffic 40% via content and video production, and raised social visibility 50% through targeted campaigns and SEO optimisation.

Marketing Strategy Content Production SEO Social Media Branding Web Management Analytics Campaign Optimization

Head of Sales and Marketing

Marriott

Jan 2013 - Oct 2020 (7 years 9 months)

Led sales, marketing, and events strategy for a Marriott property, surpassing annual events revenue by 5–10% and groups revenue by 10%, and growing wedding revenue from £10k to £40k through targeted campaigns and upsell initiatives. Managed teams, budgets, and client portfolios to drive retention and growth.

Event Management Sales Strategy Budget Management Client Relations Team Leadership Revenue Growth Business Development

Programme Coordinator

GSMA

Jan 2012 - Oct 2012 (9 months)

Coordinated the Mobile for Development mWomen programme, supporting programme delivery, stakeholder engagement, and operational tasks to advance project goals.

Stakeholder Engagement Project Support Reporting event support

Education

Degrees, certifications, and relevant coursework

Google

Professional Certificate, User Experience Design

2023 - 2023

Completed the Google UX Design Professional Certificate covering user research, prototyping, and usability testing.

Webster University

Bachelor of Arts, International Relations

2003 - 2007

Activities and societies: Student Literacy Corp. tutor/volunteer; Alumni House fundraiser/student manager

Completed a Bachelor of Arts in International Relations, focusing on global politics and diplomacy with participation in campus leadership and volunteer programs.