Adeniyi Kayode

Responsible for sales and portfolio metrics across a defined network of branches, supporting retail supervisors in planning and coaching, and managing regional operations. Successfully increased sales by 50% within the first two months and reduced bad portfolio by 25% within three months. Implemented marketing strategies in coordination with the marketing team.

Designed and implemented strategic sales plans to expand the company's customer base and ensure strong market presence. Managed the sales team, setting objectives, coaching, and monitoring performance to achieve growth and hit sales targets. Successfully met self and company sales targets by 190% between 2020 and 2021, and increased customer base through strategic sales initiatives.

Oversaw sales for every branch in the region, analyzing sales statistics to develop and employ continuous improvement strategies. Reviewed sales account success to predict profits and make projections, reporting to the National Sales Manager. Suggested new services/products and innovative sales techniques to increase customer satisfaction, and successfully increased customer base within a year.

Forecasted, monitored, and evaluated all activities to establish their likely and actual impact on business, building effective relationships to improve sales achievements. Managed sales operations, maximizing financial ROI and optimizing sales and market development. Handled the launching and integration of new beauty and laundry soaps, achieving the highest sales ever in the eastern region.

Managed the entire sales team and area sales targets, monitoring daily administrative and operational activities. Organized and coordinated sales promotions, supervising sales representatives' activities. Developed and implemented a sales forecast system, and identified emerging markets for company expansion.

Studied Accounting at the University of Benin, completing the program in 2012. Gained foundational knowledge in financial principles and practices.