Open to opportunities

Jenine Whitehorn

@jeninewhitehorn

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Experienced marketing manager with a strong background in product marketing.

South Africa

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What I'm looking for

I am looking for a dynamic team where I can contribute my marketing expertise and drive impactful initiatives.

I am a seasoned marketing professional with over 14 years of experience in marketing, sales, and key account management. My journey has taken me through significant roles at Skyworth, Sinotec, and Hisense, where I have successfully led impactful marketing strategies and managed product launches and promotional campaigns. My expertise lies in product and brand marketing, digital and influencer marketing, and project management, which I have honed through my recent positions as a Marketing Manager.

Currently pursuing a B.Com in Marketing and Business Management Science, I am dedicated to continuous professional development. I excel in developing go-to-market strategies, managing digital campaigns, and overseeing influencer collaborations. My fluency in English and Afrikaans enhances my communication and negotiation skills, allowing me to engage effectively with stakeholders at all levels. I thrive in fast-paced environments and am committed to delivering innovative marketing solutions that align with business objectives.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Skyworth & Sinotec

Feb 2023 - Feb 2025 (2 years)

As Marketing Manager, I oversee the marketing team, develop go-to-market strategies for products, manage promotional campaigns, and ensure effective execution of marketing initiatives. I also handle digital marketing and PR management, focusing on brand consistency and stakeholder engagement.

Go To Market Strategy Digital Marketing Project Management Influencer Marketing Team Leadership Marketing Strategy Budget Management Social Media Management PR Stakeholder Engagement

Marketing & Product Manager

Hisense

May 2019 - May 2022 (3 years)

In my role as Marketing & Product Manager, I developed go-to-market strategies, managed product launches, and collaborated with various teams to ensure marketing campaigns were executed effectively. I also focused on influencer marketing and brand management.

Product Marketing Go To Market Strategy Project Management Influencer Marketing Brand Management Digital Marketing Campaign Execution Team Collaboration

Key Account Manager

Hisense

May 2011 - May 2019 (8 years)

As Key Account Manager, I was responsible for developing sales through direct channels, managing client relationships, and ensuring timely delivery of products. I focused on understanding customer needs and resolving issues to maintain trust.

Sales Management Client Relationship Management Forecasting Communication Problem Solving Order Management Business Development Sales Strategy Customer Service Reporting

Sales Executive

Hyundai

May 2010 - Oct 2010 (5 months)

In my role as Sales Executive, I managed sales administration, delivered vehicles, and provided after-sales care. I focused on client liaison and ensuring customer satisfaction throughout the sales process.

Sales Administration Sales Reporting Customer Service Inventory Management Communication Problem Solving

Sales Executive

AA Autobay

May 2008 - Jun 2009 (1 year 1 month)

As a Sales Executive, I conducted test drives, managed client relationships, and handled all sales-related administration. I focused on sourcing vehicles and ensuring customer satisfaction.

Sales Administration Banking Reporting Communication

Legal Clerk

Velile Tinto & Associates

Apr 2006 - May 2008 (2 years 1 month)

As a Legal Clerk, I managed my own portfolio, drafted court documents, and liaised with clients and attorneys. I focused on maintaining accurate records and ensuring effective communication.

Legal Documentation Portfolio Management Communication Drafting Problem Solving Time Management

Education

Degrees, certifications, and relevant coursework

University of Cape Town

Diploma , Product Management

2022 - 2022

Activities and societies:

Completed

IMM Graduate School

Bachelor of Commerce , Marketing and Businnes Management Science with a major in Project Management

2021 -

Currently pursuing a B.Commerce degree

Digital School of Marketing

Short Course, Digital Marketing

2022 -

Completed a short course in Digital Marketing and Brand Management.

Dr EG Jansen High School

Senior Certificate, General Education

1999 - 2003

Completed Senior Certificate / Matric (Grade 12) with subjects including Afrikaans, English, Mathematics, Biology, Economics, Business Economics, and Travel and Tourism.