Adam Nicotera

Primary owner of CEO's initiative to launch a competitive end-to-end GTM operations machine, including AI-optimized CRM, marketing automation, CPQ, sales engagement, enrichment, and intent activity platforms. Led funnel and forecasting reviews, target establishment, sales strategy, and analysis of collaborative efforts across marketing, sales, implementation, finance, and IT.

Primary owner of CRM, marketing automation, and CMS platforms, sales compensation, PQL to ARR strategy, AI-powered chatbot development, revenue churn prevention, and leadership of 1 intern in data visualization, web analytics, and SEO.

Primary owner/migrator of CRM and marketing automation platforms, sales and SDR sequencing and outreach tools, comp plan and territory management, strategic and operational dashboards, and leadership of 2 associates in collecting analytics for a rapidly growing software provider.

Primary owner of CRM and marketing automation platforms, SDR sequencing and monitoring administration, automation, reporting, and optimization tasks across two verticals with one intern to drive cross-vertical growth.

Transitioned defunct business unit's customer data into the North American, global, and external agency sales teams' CRM solutions with 1 intern and sold remaining inventory.

Researched the Boston area startup ecosystem and entrepreneurs' access to seed funding to determine how the organization could differentiate itself as a networking organization for founders and angel investors.

MBA with relevant coursework in Advanced Business Analytics, Data Driven Decisions, and Consulting Capstone.

BA in English Language & Literature, graduated with high honors.