Acacia Peers

Lead campaign readiness and QA across a global ecosystem of ~70 partners and 8 mega-merchants, supporting Apple Pay, Apple Card, and Gift Card campaigns. Built a standardized campaign playbook that improved launch efficiency by 40%.

Directed growth strategy across 20+ regional markets, owning allocation of a $10M marketing portfolio and driving 30%+ YoY revenue growth. Built a marketing expense and performance tracker and presented budget strategy to C-suite executives.

Directed growth strategy across 20+ regional markets, owning allocation of a $10M marketing portfolio and driving 30%+ YoY revenue growth. Built a marketing expense and performance tracker and presented budget strategy to C-suite executives.

Scaled an emerging eCommerce brand from ~$20K to $110K in monthly revenue by building an integrated growth strategy across lifecycle marketing, social, influencer partnerships, promotions, and mobile engagement. Consulted across seven additional hospitality and real estate clients.

Managed a simultaneous portfolio of 50+ franchise and multi-location marketing programs across brands including Merry Maids, Mr. Appliance, Mr. Handyman, and Mr. Rooter. Served as the primary marketing partner to franchise owners, analyzing local performance and developing tailored customer acquisition strategies.

Guided prospective renters through the leasing process while delivering a high-quality customer experience and improving conversion outcomes. Built trust-based customer relationships and collaborated cross-functionally to create a seamless customer journey.

Managed client communications, scheduling, and project coordination while supporting day-to-day business operations. Introduced organizational processes that improved workflow visibility and team coordination.

Managed and trained a team of 5 while overseeing customer relationships, sales operations, and service delivery. Introduced new marketing and print services that increased recurring business and strengthened customer retention.