At Ikon Digital Media, I led digital marketing and growth strategy for 50+ premium brands, driving $20M+ in monthly revenue across performance channels. I oversaw a team of five Account Managers.
I developed campaigns designed around complete customer journeys, delivering 10:1+ ROAS through audience storytelling, conversion optimization, and data-backed decisions. I also managed publisher partnerships and used campaign analysis to shape growth strategy.
At Advertise Purple, I directed affiliate and digital marketing growth strategy for over 150+ DTC brands, generating $35M+ in monthly revenue with a team of eight Account Managers and Account Coordinators. Full-funnel acquisition and lifecycle strategies drove +30% YoY traffic growth and a +25% increase in customer return rates.
Earlier, as a Store Manager at Starbucks Coffee Company, I led teams of up to 100 employees across multiple locations. I grew revenue +10% year-over-year in competitive markets through customer engagement strategies and structured coaching.
