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Rina User

@rinauser2

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I build growth marketing programs that scale acquisition, retention, affiliates, partnerships, and mobile apps.

United States

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What I'm looking for

I'm looking to lead growth programs spanning partnerships, affiliates, influencers, mobile acquisition, retention, and performance measurement, with room to test and scale new channels.

I'm currently scaling partnerships, affiliates, influencers, and new acquisition channels at CookUnity. I built the affiliate program to 45% YoY revenue growth and improved order retention by 5% through partner, commission, and traffic-source optimization.

Previously, I led growth across app and web at Paltalk, driving a 50% YoY increase in registrations, and revitalized ManyCam to 3x spend while exceeding net-margin targets. At IAC's Apalon, I grew global spend 3x and increased net earnings 70% across ad networks, affiliates, and search.

Across 15 years in growth marketing and digital strategy, I've led testing, attribution, retention, UX, and performance programs for B2C businesses. I also consult on mobile user acquisition, retention, App Store optimization, and UX/UI strategy.

Experience

Work history, roles, and key accomplishments

Current

Sr. Growth Marketing Manager, Partnerships, Affiliates and Influencers

Current

CookUnity

Jul 2025 - Present (1 year 2 months)

Spearheaded partnerships strategy across 10+ high-impact partners, scaling net-new acquisition channels. Built and scaled the affiliate program to +45% YoY revenue growth and improved order retention by +5%.

Partnerships Affiliate Marketing Influencer Marketing Performance Marketing Multi Touch Attribution Experimentation Audience Segmentation Applovin Financial Services Native Newsletters

Consultant

RoundSquared

Jan 2024 - Jun 2024 (5 months)

Provided expert advice on mobile growth strategies for user acquisition, retention, and App Store optimization. Project-managed initiatives and built internal team processes for client management and creative development.

Mobile Growth User Acquisition Retention App Store Optimization UI UX Project Management Client Management Creative Strategy

Director of Growth, App & Web

Paltalk, Inc.

Aug 2019 - Aug 2023 (4 years)

Oversaw B2C digital marketing plans for subscriber growth, resulting in a 50% YoY increase in registrations. Revitalized marketing tactics for ManyCam, delivering 3x spend and exceeding net margins by at least 15%.

B2C Marketing Subscriber Growth Social Media Marketing Agency Management UX Strategy Reporting ManyCam

Senior Mobile Marketing Manager

IAC

Mar 2016 - Aug 2019 (3 years 5 months)

Generated 3x spend and a 70% increase in net earnings globally across ad networks, affiliate, and search. Optimized campaigns against CPI, CPA, ROI, and LTV across 15+ vendors and affiliates.

Mobile Marketing Affiliate Marketing Search Advertising CPI CPA ROI LTV Ad Fraud Mitigation Vendor Management

Manager

Spark Foundry

Sep 2015 - Mar 2016 (6 months)

Engaged directly with clients of $10M+ yearly budgets from handling assets, campaign launch, optimization to reporting. Streamlined workflow by assigning duties to four analysts, leading to a 30% reduction in project turnaround time.

Client Management Campaign Management Optimization Reporting Workflow Management Team Leadership

Campaign Manager

Spark Foundry

Jan 2014 - Aug 2015 (1 year 7 months)

Managed programmatic campaigns for clients including Cox Communications. Engaged directly with clients of $10M+ yearly budgets from handling assets, campaign launch, optimization to reporting.

Programmatic Advertising Campaign Management Client Management Optimization Reporting

Digital Media Planner

Doner

Aug 2011 - Dec 2013 (2 years 4 months)

Aided in growing national clients' performance year over year by 200%+ by building strategic and dynamic media plans. Trained media planners on agency tools and contributed to processes implemented agency-wide.

Media Planning Strategic Planning Client Growth Training Process Improvement