At Conscientia Health, I run CRM and email marketing for a US virtual-first primary care and psychiatric practice. I lifted email engagement 20–25% through segmentation and deliverability work, and built automated nurture, win-back, and wellness email journeys.
At GoldenMart, I built the Meta Ads account for its Shopify grocery brand and generated 3x–5x the ad budget in revenue. After a restructure cut cost per conversation from NGN 1,331 to NGN 567, I reconciled Shopify orders against Meta reporting to inform budget decisions.
As Chief Marketing Officer at Nigeria Markt, I set and ran the marketing strategy, growth plan, and partnership pipeline. I also directed outreach, CRM, and email marketing, and recruited and onboarded team members.
Across my consulting and marketing roles, I generated qualified leads, built CRM workflows and acquisition funnels, and improved follow-up automation. My experience spans healthcare, education, e-commerce, and professional services across Africa, the US, the UK, and the EU.

