At Pixel Digital, I build brand strategy, identity and conversion copy from competitor teardowns and voice-of-customer research. For DNS Aesthetics & Wellness, I structured 27 treatments into packages and category hubs, deriving every price from one base figure and uncovering five incorrect live prices.
For BluOrchid Aesthetics, I rebuilt the site so treatments led to booking, routing 23 injectable treatments through a consultation first. I also found multiple Meta pixel sources inflating lead counts and a product match rate of zero.
For Jiden Breast Pump, I analyzed 7,294 orders and 12,409 line items in Python; the findings reversed a planned product retirement and exposed a checkout issue behind apparent repeat purchases. Previously, as Marketing Lead at Mara Cruiz Manufacturing Limited (Mara Cruiz Organics), I drove 5.5x monthly revenue growth over 20 months, led a six-person marketing team and coordinated weekly with a 17-person sales team.
