Open to opportunities

Mohammed Zeeshan

@mohammedzeeshan

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Dynamic digital marketing professional specializing in programmatic advertising.

India

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What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for professional growth and collaboration.

I am a dynamic and results-driven digital marketing professional with over 2.5 years of hands-on experience in programmatic advertising. My expertise lies in utilizing DV360, CM360, and Xandr (AppNexus) to execute end-to-end campaign setups, optimizations, and strategic planning. I have a proven track record of maximizing ROI through performance-driven optimizations, audience targeting, and creative trafficking.

At Dentsu, I worked extensively on campaign management, where I executed strategic setups including bidding, inventory selection, and tracking. My role involved troubleshooting and implementing Floodlight tracking and UTM tags for effective campaign measurement. I am passionate about leveraging my skills in a dynamic role within a reputable organization, where I can contribute to impactful marketing strategies.

Experience

Work history, roles, and key accomplishments

Programmatic Senior Analyst

Dentsu

Mar 2024 - Oct 2024 (7 months)

Worked extensively on Xandr (AppNexus) for end-to-end campaign management, including setup, optimization, and reporting. Executed strategic campaign setups: Audience targeting, bidding, inventory selection, tracking, and frequency capping.

Xandr Campaign Management Optimization Reporting Audience Targeting Target Tracking Frequency Capping

Programmatic Executive

MediaMint

Aug 2022 - Dec 2023 (1 year 4 months)

Executed and optimized programmatic campaigns via DV360, CM360, and Oracle Blue Kai (DMP). Handled end-to-end campaign setups, including insertion orders, creative uploads (image, HTML5, and 3rd-party tags).

DV360)Campaign Setup Campaign Optimization YouTube Ads RTB Programmatic DV360

Education

Degrees, certifications, and relevant coursework

St. Mary's Centenary Degree College

B.Com (Vocational - Taxation), Taxation

Grade: 85%

Completed a Bachelor of Commerce with a specialization in Taxation, achieving an 85% grade. This program provided a strong foundation in business and financial principles.

St. Mary’s Junior College

Intermediate (CEC), Commerce, Economics, Civics

Grade: 89%

Completed Intermediate education with a focus on Commerce, Economics, and Civics, achieving an 89% grade. This coursework developed analytical and critical thinking skills.