Open to opportunities

Naman Sharma

@namansharma2

Message

I am a digital media professional specializing in programmatic campaign management and data-driven optimization.

India

Message

What I'm looking for

I seek a programmatic or campaign management role where I can apply data-driven optimization, solve ad-ops challenges, collaborate cross-functionally, and grow within a fast-paced, metrics-driven team.

I am a dedicated digital media professional with around three years' experience specializing in programmatic campaign management across DV360, TTD and CM360.

In agency roles I spearheaded end-to-end campaign execution, audience segmentation, and tag/floodlight implementation to optimize ROAS and ensure tracking integrity. I led audits, QA and troubleshooting while collaborating closely with media planners, data analysts and creative teams.

I have hands-on experience with campaign trafficking, billing, and performance reporting across APAC, Europe and the USA, using tools such as Google Analytics, Google Ad Manager 360, Power BI and Datorama. I also mentored new team members and helped streamline internal reporting to eliminate data discrepancies.

I am seeking opportunities to continue driving measurable results through data-driven optimization, technical ad-ops expertise, and cross-functional collaboration in a fast-paced media environment.

Experience

Work history, roles, and key accomplishments

Current

Programmatic Consultant

Current

Dentsu (Merkle Singapore)

Jan 2025 - Present (8 months)

Led end-to-end programmatic campaign management across DV360, TTD, and CM360, optimizing media spend and improving ROAS through data-driven audience segmentation and QA processes.

DV360)Programmatic Advertising Segmentation Floodlight Tags Google Analytics

Associate, Campaign Management

Publicis Groupe

Nov 2023 - Dec 2024 (1 year 1 month)

Managed cross-channel DV360 and CM360 campaigns, performing QA, tagging, billing and optimization to ensure delivery and improve campaign ROI across display, video, and audio.

DV360)Floodlight Tags Google Analytics

Media Operations Trainee

GroupM Nexus

Aug 2022 - Nov 2023 (1 year 3 months)

Trafficked and QA'd display, mobile, and video campaigns across DCM, DV360 and Facebook Ad Manager, resolving data discrepancies and managing performance reporting and billing for regional markets.

DV360)Facebook Ads Manager Campaign Trafficking QA Reporting

Education

Degrees, certifications, and relevant coursework

Amity University

Master of Business Administration, Sales and Marketing

2023 - 2025

Master of Business Administration (Sales and Marketing) pursued at Amity University from 2023 to 2025.

Guru Jambheshwar University of Science and Technology

Bachelor of Arts, English (Honors)

2018 - 2021

Activities and societies: Organized and managed debates and events including an old home charity; represented college cricket team at city-level championship.

Bachelor of Arts (English Hons.) completed at Guru Jambheshwar University, Hisar from 2018 to 2021.