Open to opportunities

Aaron Borthwick

@aaronborthwick

I help brands grow with CRM strategy and data analytics—turning customer data into predictive scoring, segmentation, and higher engagement.

United States

Message

What I'm looking for

I’m looking for a role where I can combine CRM strategy with analytics—building predictive scoring, automating segmentation, and partnering cross-functionally to improve pipeline visibility and campaign performance.

I’m a CRM Strategy & Data Analytics Consultant who turns messy customer data into clear actions. At Shana Bryant Consulting, I implemented HubSpot CRM and integrated it with Salesforce to replace fragmented tools, centralize 3,000+ contacts, and increase lead visibility by 40%.

I also built automation that actually moves KPIs: I designed lifecycle-based email templates and re-engagement campaigns that lifted engagement by 30% within three months, and automated segmentation/workflows for 5 client groups, improving campaign response rates by 25%. I developed a predictive lead scoring model using Random Forest (74.3% accuracy), cutting manual prospecting time by 38%.

Alongside analytics, I bring strong collaboration and execution from leadership and founder experience. As a Student Orientation Leader and administrative assistant, I drove measurable engagement outcomes and streamlined workflows; as a Founder, I used targeted marketing and analytics to grow sales (including a 40% increase) and improve operations through data-informed process changes.

Experience

Work history, roles, and key accomplishments

Current

Business Founder

Current

Risua

Oct 2019 - Present (6 years 8 months)

Led quality assurance for luxury bridal trousseau production with a team of 8 artisans, delivering on-time completion rates exceeding 90%. Drove growth with tailored marketing analytics that increased overall sales by 40%, while streamlining inventory coordination to reduce production delays by 90%.

Quality Assurance Production Planning Inventory Management Team Leadership Marketing Analytics Sales Growth Customer Satisfaction

Current

Business Founder

Current

Aribo

Aug 2018 - Present (7 years 10 months)

Built a 15,000-customer clientele using targeted social media campaigns and direct customer engagement to drive repeat business and long-term loyalty. Improved brand visibility by 30% in six months, increased profit margins by 25% through adaptive pricing, and expanded market presence through partnerships with 12 designer retailers and the launch of two flagship stores plus an e-commerce site.

Social Media Marketing Customer Relationship Management Brand Development Market Research Pricing Strategy Retail Partnerships

CRM Strategy Consultant

Shana Bryant Consulting

Jun 2025 - Aug 2025 (2 months)

Implemented HubSpot CRM integrated with Salesforce to replace fragmented tools, centralizing 3,000+ contacts and increasing lead visibility by 40%. Automated segmentation/workflows for 5 client groups and built a Random Forest lead scoring model (74.3% accuracy), reducing manual prospecting by 38% and lifting client engagement by 30%.

HubSpot Salesforce CRM Integration Segmentation Lead Scoring Random Forest Lead Management

Student Administrative Assistant

Office of University Advancement & Alumni Engagement

Nov 2023 - Sep 2024 (10 months)

Streamlined donation processing by integrating a new donor database, improving operational efficiency and enabling quicker record updates. Increased attendance at fundraising events by nearly 40% through tailored engagement plans that strengthened relationships with 200+ donors each month.

Donor Databases Workflow Optimization Fundraising Communications Operational Efficiency

Student Orientation Leader

Office of New Students & Family Programs

Nov 2023 - May 2024 (6 months)

Led interactive community-building initiatives during student orientations, achieving a 90% newcomer satisfaction rate. Developed and implemented inclusive orientation programs in collaboration with staff, driving a 30% rise in participant engagement based on post-event surveys.

Student Orientation Community Building Communication Program Development Inclusion

Outreach Intern & Helpline Coord

Pension Action Center

Mar 2023 - Nov 2023 (8 months)

Evaluated client eligibility for pension assistance by analyzing case details and directing 50+ clients per week to appropriate counselors or lawyers. Managed a 1,500+ client database and supported 240+ prospective clients monthly to promote pension programs and increase inquiries.

Case Management Database Management Data Tracking Customer Service

Education

Degrees, certifications, and relevant coursework

University of Massachusetts

Bachelor of Science, Business Management

Grade: 3.7/4.0

Activities and societies: Alpha Lambda Delta; TriAlpha

Bachelor of Science in Business Management at the University of Massachusetts (UMass Boston), expected May 2026. GPA 3.7/4.0 with honors including Alpha Lambda Delta and TriAlpha.