Nicole Pryor

I’m a CRM and lifecycle marketing professional with 4 years of experience driving subscriber growth and retention through data-driven lifecycle programs. I leverage market research and performance measurement to refine CRM strategy and scale targeted campaigns that improve engagement and lifetime value.

In my current role as a CRM Customer Engagement Specialist at Zip Co, I design personalized engagement journeys using CRM segmentation to strengthen customer loyalty. I map customer journeys to identify friction points, implement micro-interventions to shorten onboarding timelines, and build retention-focused lifecycle programs for high-value cohorts. I also spearhead CRM experimentation to test messaging variants and workflows and iterate on what measurably improves engagement.

Previously, as a Lifecycle Marketing Coordinator at BBC, Britbox International, I analyzed user behavior to tailor onboarding and retention messaging and drive lift from trial to active conversion. I owned campaign QA and segmentation in Blueshift and Evergent, optimized recurring newsletter elements to increase CTR, and led multi-market CRM campaigns across multiple regions. Earlier, I supported B2B marketing campaign execution at PepsiCo and led social media and event-related CRM support at Wagging Tails Dog Rescue, including tracking client interactions to improve event invitation experiences.