At Instories, I own lifecycle communications across email, app push, and in-app stories for an international SaaS subscription app. I launched the email channel and sending infrastructure from the ground up, generating a direct 10% impact on total revenue.
I also developed responsive HTML/CSS email templates from scratch and designed a subscription-renewal flow. Using Amplitude, I analyze user behavior and funnel performance to test and improve communication hypotheses.
Previously, at Kupibilet, I configured triggered lifecycle scenarios in Mindbox, including fallback logic that increased repeat purchases by 18%. I also introduced RFM segmentation and anti-churn flows that improved retention by 12%.
