Open to opportunities

ivan roth

@ivanroth

Message

Email Marketing Executive at Studio34 managing email and SMS campaigns for seven international client brands.

Argentina

Message

At Studio34, I manage end-to-end email and SMS campaigns for seven client brands across international markets, from strategy and audience segmentation through execution and reporting. I build automated customer journeys, including Welcome Series, Abandoned Cart and Win-Back campaigns.

I analyze campaign performance and run A/B tests to optimize results, while creating responsive email templates in Klaviyo, Mailchimp, Attentive and FuseMetrix. Previously, I created campaigns and automations with Brevo at Quick Informática and executed email campaigns and landing pages with ActiveCampaign at Sales4Business.

Experience

Work history, roles, and key accomplishments

Current

Email Marketing Executive

Current

Studio34

Jul 2025 - Present (1 year 3 months)

Manage end-to-end email and SMS marketing for 7 client brands across international markets, including strategy, segmentation, execution, and reporting. Develop and optimize responsive email templates and automated customer journeys.

Email Marketing SMS Marketing Campaign Strategy Audience Segmentation A B Testing Email Deliverability Mobile Responsive Email Templates Klaviyo Mailchimp Attentive FuseMetrix Customer Journey Welcome Series Cart Recovery Winback Vouchers Campaigns Performance Analysis KPI Reporting

Marketing Analyst

Quick Informática

Dec 2024 - Jul 2025 (7 months)

Nurtured the sales funnel in Salesforce with potential clients and created email marketing campaigns, automations, and designs using Brevo. Prospected qualified leads with LinkedIn Sales Navigator and organized events and webinars to generate sales meetings.

Salesforce Email Marketing Marketing Automation Brevo LinkedIn Sales Navigator Lead Prospecting Event Planning Webinars

Marketing Specialist

Sales4Business

Sep 2023 - Dec 2024 (1 year 3 months)

Designed and executed email marketing campaigns and landing pages with ActiveCampaign to increase web traffic for partner companies. Updated the company website with WordPress, improved SEO, managed Salesforce for data analysis and reporting, and coordinated with international marketing teams.