O'Rourke Hospitality - Digital Marketing Specialist

Hey there - I’m Brian from O’Rourke Hospitality Marketing.

Since 2001 my team and I have helped hotels, resorts, restaurant groups, and management companies stand out online. We roll up our sleeves with every client, crafting paid-media strategies, SEO, and conversion-focused websites that turn browsers into booked guests.

I like to keep things simple: do great work, stay curious, and treat clients and teammates the way we’d hope to be treated.

We’re a fully remote crew that values clear communication and quick action over endless meetings.

If you love the hospitality space and want to push campaigns that make a real revenue difference, you’ll fit right in!

We’re looking for a Digital Marketing Specialist who is task-driven, hyper-organized, and a lightning-fast learner with top-notch communication skills. You’ll become our go-to teammate for shaping and managing digital campaigns that keep our hospitality clients smiling.

In this role, you will:

💡 Set up and structure Google Ads PPC accounts, campaigns, and ad groups
📈 Manage budgets, bids, and ongoing optimizations—including negative keywords
🚀 Build and run Google Performance Max campaigns using best practices
📣 Launch and manage Meta/Facebook/Instagram ad accounts and campaigns
🧮 Compile GA4-based reports and insights with spreadsheets and pivot tables
🎯 Track goals and conversions to keep ROI crystal-clear
🔍 Conduct on-site SEO audits, keyword research, and write title/meta tags
🌐 Bonus: Implement Google Hotel Ads and Bing Ads when needed

Working Hours ⏰: This is a full-time role with core working hours of noon-8pm CET, with daily overlap during US Eastern time of 6am-2pm.

Requirements

To excel in this role, you need to have:

✅ 3-5 Years experience as a Digital Marketing Specialist

✅ Proven expertise in Google Ads account setup, management, and optimization

✅ Hands-on experience with Google Performance Max campaigns

✅ Solid Meta/Facebook/Instagram ads knowledge and execution

✅ Comfortable in GA4, goal/conversion tracking, and spreadsheet-based reporting

✅ Able to run on-site SEO audits and craft on-page metadata

Brownie Points for:

⭐ Experience with Google Hotel Ads

⭐ Skilled in Bing Ads setup and management

⭐ Familiarity with cross-domain tracking

⭐ Knowledge of advanced pivot-table analysis

You tackle tasks methodically, stay organized under multiple deadlines, and communicate findings without jargon. Fast-paced learning excites you, and you will thrive on data-backed decisions that drive bookings for hospitality brands!

Benefits

What’s in it for you?

💰 $2,500 per month*

🕒 Full-time, fully remote position

🏝️ 20 days paid time off + 5 sick days

🚀 Room to grow with a friendly, established team

• Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

The JobRack team is working with O'Rourke Hospitality Marketing to help them find their new team member.

The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

The JobRack team has gained a full understanding of O’Rourke Hospitality Marketing’s needs and will review, filter, screen and test candidates in line with this.

To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application.

We will, of course, provide you with feedback throughout the process.

At the request of O'Rourke Hospitality Marketing applications for this position must be submitted through JobRack and direct contact with the employer is not allowed.

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq