MY and PH onlyAs the Digital Marketing Manager for Asia, you will own the digital marketing strategy and execution for the region, working closely with the Asia Field Marketing team, APAC Digital Team and global stakeholders to build impactful programs that drive pipeline, elevate brand awareness and support regional growth objectives.
Requirements
- Develop and execute the end-to-end digital marketing strategy aligned to Genesys business, pipeline and regional objectives.
- Localize and adapt global campaigns for regional relevance and market alignment.
- Plan and execute multi-channel digital campaigns across paid search, paid social, display, programmatic, web and email.
- Build account-based digital engagement programs and leverage intent data where available.
- Manage digital marketing budgets, ensuring efficient spend, forecasting and ROI improvement.
- Work on SEO strategy for Asia and optimize website – under the APAC and central team’s guidance
- Arrange webinars and promote
- Build account targeted programs for Asia
- Manage relationship and performance of local digital agencies
- Localize and build email/nurture streams in line with global requirements
- Manage local blog and organic social channels
- Performance review of programs against marketing KPIs for Asia
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Tuition Reimbursement
- Relocation Assistance
Philippines
United States