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NightOwl ConsultingNC

Marketing Manager

NightOwl Consulting Philippines Inc. is a Global Business Service (GBS) provider connecting companies with world-class talent in the Philippines, offering customized outsourcing solutions with a focus on client partnership and employee well-being.

NightOwl Consulting

Employee count: 51-200

Salary: 480k-720k PHP

Philippines only

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We’re seeking a Marketing Manager who will play a pivotal role in expanding our brand and
generating quality leads. This person will be responsible for crafting compelling marketing
campaigns, optimizing digital channels, and implementing innovative strategies to attract and
engage our Ideal Customer Profile (ICP). If you’re a results-driven marketer with a passion for
creating value, we want you on our team.

Key Responsibilities

Marketing Strategy Development
  • Design and execute a comprehensive marketing strategy targeting high-income professionals and business owners in vacation/resort communities.
  • Develop campaigns aligned with our differentiators and Ideal Customer Profile.
Lead Generation and Nurturing
  • Manage digital lead generation efforts, including paid advertising, social media campaigns, and email marketing.
  • Develop automated workflows and drip campaigns to nurture leads through the buyer’s journey.
Branding and Content Creation
  • Oversee the creation of content, including blogs, videos, social media posts, and client-focused resources.
  • Ensure messaging aligns with our wealth-building and relationship-driven philosophy.
Analytics and Reporting
  • Track and analyze campaign performance metrics to optimize efforts and ensure a steady flow of quality leads.
  • Prepare monthly reports showcasing ROI, lead quality, and conversion rates.
Partnership and Team Collaboration
  • Collaborate with the lending team to refine messaging and ensure consistent communication of our value proposition.
  • Develop co-branded campaigns with referral partners such as realtors and financial advisors.
Non-Core Responsibilities
  • Manage relationships with vendors, such as graphic designers or video production teams.
  • Stay updated on industry trends and competitors’ strategies.
  • Organize and promote customer appreciation events and community involvement initiatives.
Day-to-Day Activities
  • Monitor and manage digital marketing campaigns across platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube.
  • Update and optimize website content, ensuring SEO best practices.
  • Coordinate weekly marketing calls with the lending team to align goals.
  • Respond to social media comments and engage with online communities.
  • Review analytics dashboards and make adjustments to campaigns as needed.

Skills, Knowledge and Expertise

  • Proficient in digital advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
  • Advanced knowledge of email marketing tools (e.g., Mailchimp, HubSpot).
  • Strong experience with analytics tools (Google Analytics, social media insights).
  • Proven ability to generate and nurture high-quality leads.
  • Experience in the real estate or mortgage industry is a significant plus.
  • Exceptional communication and storytelling skills.
  • Highly organized with the ability to manage multiple projects.
  • Creative thinker with an eye for detail and design.
  • Data-driven mindset with strong problem-solving abilities.
  • Team player with a collaborative approach.

Benefits

  • Above market salary
  • HMO for principal and two dependents
  • Government-mandated benefits
  • Performance-based Incentives
  • Quarterly Company Events
  • In-depth training for career growth
  • Great Company Culture and HR experience
  • 1,000 PHP De Minimis
  • Equipment and software provided

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Salary

Salary: 480k-720k PHP

Location requirements

Hiring timezones

Philippines +/- 0 hours

About NightOwl Consulting

Learn more about NightOwl Consulting and their company culture.

View company profile

NightOwl Consulting Philippines Inc. was established with a foundational desire to deliver enhanced services for both its clients and its employees. As a Global Business Service (GBS) provider, the company focuses on offering next-level support that combines extraordinary production with operational ease. NightOwl Consulting prides itself on its firsthand experience in customizing business pathways to create a comprehensive team experience at a reduced cost, exemplifying its capacity to build out significant team structures, such as a 12-man team, at the cost equivalent of two traditional hires. The company's mission is centered on connecting businesses with world-class talent, while its vision is to cultivate a global family that aspires to achieve its highest potential. The founders conceptualized NightOwl to be more than a conventional Business Process Outsourcing (BPO) firm, positioning it as a GBS provider dedicated equally to client success and employee well-being, fostering an environment of continuous growth and development.

The core philosophy at NightOwl Consulting is to redefine the landscape of GBS by intertwining excellence with unwavering integrity. This approach was born from the founders' own experiences as clients of BPO firms, where they identified a lack of true partnership—one where employee welfare mirrored the dedication to client satisfaction. This realization led to the inception of NightOwl, where nurturing a culture where every team member feels heard and genuinely valued is paramount. The company's overarching mission is to democratize access to premium BPO services, making outsourcing a viable option for enterprises of all scales. Drawing from their client-side experiences, they pinpointed a gap in the traditional BPO model and envisioned a more holistic approach. This vision materialized into a company where client collaboration is a core principle, not just a buzzword. NightOwl Consulting is committed to forging close partnerships, comprehensively understanding unique client needs, and meticulously tailoring solutions to align seamlessly with their objectives. They position themselves as steadfast allies, diligently working alongside clients and their teams to navigate challenges and propel them towards their goals.

NightOwl Consulting emphasizes a 'white glove' experience for outsourcing, particularly for companies looking to hire overseas talent, primarily in the Philippines. Their process is designed to be high-touch, alleviating common client pain points associated with outsourcing. This includes pre-screening candidates, conducting IQ and personality tests, interviewing on behalf of clients, and providing training before onboarding. The company's guiding principle is to help businesses leverage the benefits of outsourcing without needing to become outsourcing experts themselves. They offer a transparent cost-plus pricing model, aiming for clients to save significantly per role. Employees hired through NightOwl work full-time and exclusively for their respective clients. The company supports various work setups, with a popular option being work-from-home arrangements. Core values such as GRIT, GROWTH, FUN, and FAMILY underpin all their operations, fostering a 'Can Do, Will Do' spirit that encourages pushing beyond conventional business practices.

Employee benefits

Learn about the employee benefits and perks provided at NightOwl Consulting.

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Above market salary

Competitive compensation.

Quarterly Company Events

Regular company gatherings.

Paid leave incentives

Incentives for paid time off.

Performance based Incentives

Incentives based on performance.

View NightOwl Consulting's employee benefits
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NightOwl Consulting

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