At Demand it, I plan paid media campaigns across Meta and TikTok, using predictive growth modelling to forecast pipeline outcomes and validate spend before budgets are committed. I also design full-funnel strategies that separate demand generation from demand capture.
I implement server-side conversion tracking with TikTok CAPI, Meta CAPI, and GA4 to address attribution gaps and protect budget accuracy. My client work includes fintech and agribusiness campaigns, including 90-day market-entry pilots in the Loskop Valley corridor.
At Clicked Digital Architects, I led digital strategy and campaign execution across a portfolio of 5+ client accounts. I built campaigns across Meta, LinkedIn, TikTok, and Google, and developed tracking frameworks using Google Tag Manager and Google Analytics.
At Forge Advertising / Offerforge Affiliate Network, I generated over R5 million in annual revenue through paid media campaigns, conversion tracking, and publisher network positioning. I managed paid media budgets exceeding R500,000 and worked on enterprise accounts including Blue Label Data Solutions.
