Zinaw Tessema

Served as CAM (Ethiopia) at Canon EMEA.

Worked as Director of Sales And Business Development at Ethiojobs.net.

Worked as Director of Sales and Business Development for Ethiojobs.net on a part-time basis.

Managed general operations with a focus on supervision and P&L at NHY Import & Export.

Worked as Business Development Manager - Horn of Africa at Beiersdorf.

Drove business development activities for the Horn of Africa at Beiersdorf, including sales processes, merchandising, international sales, and account management.

Led business development for Ethiopia at Beiersdorf, focusing on sales processes, merchandising, and account management.

Understand Retail Environment: Design Route to Market (RTM).
 Understand geography, distance, logistics requirements, distribution cost, planning, distributors location based on population, potential, outlet universe and ease of coverage etc.
 Understand population spread across the regions of the country and analyze demographics – numbers, income, occupation.
 Understand competitive environmen

 Supports the development of customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
 Supports the building of account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
 Integration of customer marketing plans with bra

 Identify customer needs and utilize solution-based selling techniques to fully demonstrate the value of products and services to penetrate that particular exclusive outlet
 Plans in advance, customer activities in line with the Sales plan for their area.
 Serve as an expert on customer and segment behaviors, needs and responses to marketing activities programs
 Strong initiative, problem-s

 Applying the sales drivers check QDV (Distribution, visibility and quality) in order to achieve the sales objective according to the Diageo Code of Business Conduct and Diageo Marketing Code.
 Planning in advance, customer activities in line with the sales plan for the area. In the last four months I have got a great deal of experience that makes me fit to work under pressure and uncomfortable

 The role that I had in this company was activating the sales.
 I had the challenge of convincing managers and owners of business to let us develop a web site for their company. It takes a great deal of patience and persuasion skill.
 In seven month of my stay in the company I managed to convince five companies.

Worked as an Assistant Lecturer at Adama Science and Technology University.