Kaleab Tekle

Leads digital distribution and merchant payments for M-PESA Ethiopia, driving merchant acquisition, usage, retention, and digital financial services adoption.

• Built the full RTM model for a greenfield brewery, covering channel strategy, coverage design, distributor standards, and national execution frameworks.
• Drove a commercial execution excellence in one of Ethiopia’s most competitive FMCG environments, restoring availability and in-store competitiveness.
• Strengthened distribution capability with Digital tools, route planning, and customer se

• Led the digitalization of the Route to Consumer model through cross-functional alignment and commercial process redesign.
• Drove end-to-end sales digital transformation, including sales force automation, master data governance, and system optimization.
• Designed and developed real-time commercial dashboards to improve visibility, performance tracking, and frontline decision-making.
• Stren

• Provided specialist RTM leadership across sales force effectiveness, customer segmentation, channel management, and execution design.
• Led the national rollout of the Presales Project, driving adoption, capability building, and performance improvement across territories.
• Strengthened sales force engagement and accountability through structured routines, coaching, and performance management

• Provided specialist RTM leadership across sales force effectiveness, customer segmentation, channel management, and execution design.
• Led the national rollout of the Presales Project, driving adoption, capability building, and performance improvement across territories.
• Strengthened sales force engagement and accountability through structured routines, coaching, and performance management

RTM specialist- responsible to Coordinate Route to Market activities to drive efficient and effective, sales distribution across all distribution locations.

Responsibilities & Accountabilities

• Coordinate and lead national RTM (Route to Market) strategies
• Ensure sales and distribution model in line with company strategies
• Execute and evaluate RTM performance distributor infrastructure
• Dev

RTM specialist- responsible to Coordinate Route to Market activities to drive efficient and effective, sales distribution across all distribution locations.

Responsibilities & Accountabilities

• Coordinate and lead national RTM (Route to Market) strategies
• Ensure sales and distribution model in line with company strategies
• Execute and evaluate RTM performance distributor infrastructure
• Dev

Tasks
• Team organizing and managing, undertaking Electronics EDS, Data analyzing, conduct P&L and Customer service proposal, create optimum route to market and digital mapping using different software, partner selection and Distributor Warehouse design, implementation and assessment
• Coordinate and supervise Every dealer survey through Managing data. And all the survey process, also putting outl

Tasks
• Team organizing and managing, undertaking Electronics EDS, Data analyzing, conduct P&L and Customer service proposal, create optimum route to market and digital mapping using different software, partner selection and Distributor Warehouse design, implementation and assessment
• Coordinate and supervise Every dealer survey through Managing data. And all the survey process, also putting outl

As a sales representative, the post holder is responsible for achievement of sales target, availability and proper mechanizing of Company products, Placement and retaining of Point of sales materials at the right channel, Optimizing Commercial equipment for best sales results in short and long run on the defined territory. Managing distributor’s Resources and Leading and motivating the distributor

As a sales representative, the post holder is responsible for achievement of sales target, availability and proper mechanizing of Company products, Placement and retaining of Point of sales materials at the right channel, Optimizing Commercial equipment for best sales results in short and long run on the defined territory. Managing distributor’s Resources and Leading and motivating the distributor

GIT is a program in which graduates will have an opportunity to be trained for a maximum of eighteen months on in-house, external and practical training programs on new state-of-the-art- technology, machines and processes. Trainees will be offered employment in different positions suitable to their qualification based on their performance on the program. Trainees’ will be considered as employees d

GIT is a program in which graduates will have an opportunity to be trained for a maximum of eighteen months on in-house, external and practical training programs on new state-of-the-art- technology, machines and processes. Trainees will be offered employment in different positions suitable to their qualification based on their performance on the program. Trainees’ will be considered as employees d

Master of Business Administration in International Business from Mekelle University.

Bachelor of Arts in Economics from Mekelle University.