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Seyfe Gudeta

@seyfegudeta

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Sales operations leader in Ethiopia who optimized distributor networks and grew market share for global brands.

Ethiopia

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What I'm looking for

I'm looking for a senior sales operations role where I can lead regional sales functions, optimize distributor and distribution networks, and grow market share in emerging markets.

At MultiChoice Ethiopia (DStv), I worked as Sales Operations Manager and Channel Support Manager, supporting sales operations and channel performance. I also held sales roles at IE Network Solutions Plc, Yibelu Group - Yibelu Home Appliances / KUMTEL Brands, Asveza Retailing Share Company (Shemu Group), Rapid Globex Pvt - India, Heineken Breweries, and Coca Cola (East Africa Bottling S.C).

Across my sales operations work, I directed national sales operations, streamlined territory coverage, and contributed to sales incentive restructuring. I also developed route-to-market plans, worked with distributors on distribution challenges, and designed coaching programs to support team productivity.

Experience

Work history, roles, and key accomplishments

International Sales Lead

IE Network Solutions Plc

Mar 2025 - Oct 2025 (7 months)

Led international sales operations, focusing on market expansion and revenue growth.

Head of Sales

Yibelu Group - Yibelu Home Appliances / KUMTEL Brands

Nov 2024 - Mar 2025 (4 months)

Oversaw sales operations for home appliances and KUMTEL brands, driving market share and team performance.

Sales Operations Manager

MultiChoice Ethiopia (DStv)

Jan 2023 - Mar 2024 (1 year 2 months)

Managed sales operations, optimizing processes and workflows to improve team productivity and alignment with company objectives.

Channel Support Manager

MultiChoice Ethiopia (DStv)

Jan 2022 - Jan 2023 (1 year)

Planned and monitored direct and indirect sales channels, implementing initiatives to optimize channel performance and conducting periodic reviews with stakeholders.