Ziad Ahmed
@ziadahmed1
I drive ecommerce growth through paid media, content strategy, tracking, and funnel optimization.
EgyptWhat I'm looking for
At ePhoenix, I lead end-to-end marketing for two DTC ecommerce brands, spanning paid media, content, analytics, and catalog operations. I diagnosed broken Meta tracking, eliminated fraudulent traffic, and built remediation plans to restore reliable performance data.
I grew a fitness ecommerce brand's weekly reach from 109K to 465K views in seven weeks, cut CPC 89%, and lifted CTR roughly 16x. I also launched content-led Meta and TikTok strategies, rebuilt a dormant TikTok advertising channel, and direct bilingual English/Gulf Arabic content pipelines.
Previously, I improved engagement, retention, video views, and paid conversion efficiency for agency clients at ISG Advertising and Media. I'm building toward a CMO-track career by connecting paid media, content, and operational marketing work directly to business ROI.
Experience
Work history, roles, and key accomplishments
Marketing Lead
ePhoenix LLC
Jul 2026 - Present (2 months)
Led end-to-end digital marketing for two DTC ecommerce brands, diagnosing tracking failures and growing reach 4.3x while cutting cost-per-click 89%.
Marketing Lead
ST8 Gym
Jun 2026 - Present (3 months)
Owned end-to-end marketing for a multi-discipline fitness gym, designing content calendars and rebuilding brand materials.
Freelance Photographer
Self-Employed
Jan 2016 - Present (10 years 8 months)
Increased client bookings 40% through strategic organic content and event participation, building a bilingual portfolio and personal brand.
Marketing Content Specialist
ISG Advertising and Media
Apr 2023 - Jun 2026 (3 years 2 months)
Increased client engagement 30% and retention 25% through bilingual social media strategies and short-form video production.
Head of Media
Helwan University Student Union
Jul 2022 - May 2024 (1 year 10 months)
Led a media team producing content for events and competitions, boosting online engagement 40% and doubling posting consistency.
Marketing Specialist
Nile Media Agency
Oct 2022 - Mar 2023 (5 months)
Grew client follower base 40% and conversion rates 20% through integrated advertising campaigns and influencer partnerships.
Social Media Specialist
Tech for Africa
Jul 2021 - Mar 2022 (8 months)
Drove a 30% increase in website traffic and 20% rise in conversions through social account management, SEO audits, and website development input.
Education
Degrees, certifications, and relevant coursework
Helwan University
Bachelor of Commerce, Business Administration
Bachelor of Commerce in Business Administration from Helwan University, class of 2024.
Meta
Meta Certified Digital Marketing Associate, Digital Marketing
Certified Digital Marketing Associate credential from Meta.
Coursera
Meta Social Media Marketing Professional Certificate, Social Media Marketing
Meta Social Media Marketing Professional Certificate from Coursera.
ALX
AI-Augmented Professional, Artificial Intelligence
AI-Augmented Professional certification from ALX.
Udacity
Digital Marketing Nano Degree, Digital Marketing
Digital Marketing Nano Degree from Udacity.
McKinsey & Company
McKinsey Forward Program, Business
McKinsey Forward Program from McKinsey & Company.
Tech stack
Software and tools used professionally
Availability
Location
EgyptAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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