Open to opportunities

Shahinda Ahmed

@shahindaahmed

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Marketing Manager specializing in data-driven performance marketing and brand strategy.

Egypt

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What I'm looking for

I’m looking for a role where I can lead performance marketing and brand strategy end-to-end—scaling ROAS, retention, and membership growth with strong cross-functional collaboration, data-driven testing, and real opportunities to build teams.

I’m a results-driven Marketing Manager with 9+ years of experience architecting data-driven digital and integrated campaigns across fitness, consumer, and e-commerce. I translate market intelligence into measurable outcomes, with a consistent focus on performance, retention, and scalable growth.

At Max Group, I built and led a 13-member cross-functional marketing team, improving campaign efficiency by 40% and increasing team productivity by 30%. I’ve grown gym memberships by 30% by unifying brand messaging across paid, organic, and experiential channels, while scaling momentum through structured influencer and UGC programs.

My performance background is anchored in measurable results: I delivered 5x ROAS on Meta and TikTok while managing a monthly budget of EGP 800K–1M. I also improved customer retention by 40%+ by strengthening the marketing-to-sales handoff, refining lead qualification, and implementing targeted nurture campaigns in partnership with sales.

I’m currently completing an MBA at ESLSCA University (2026) to sharpen strategic business acumen alongside my hands-on expertise in performance marketing, SEO, brand management, and cross-functional leadership. I enjoy turning insights into go-to-market plans, optimizing media with rigorous testing, and elevating teams through capability-building workshops.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Max Group

Jan 2021 - Present (5 years 5 months)

Built and led a 13-member cross-functional marketing team, improving campaign efficiency by 40% and team productivity by 30%. Grew gym memberships by 30% and achieved 5x ROAS across Meta and TikTok with an EGP 800K–1M monthly media budget.

Meta Ads ROAS Budget Management Team Leadership Lead Nurturing SEO

Current

Freelance Digital Marketing Consultant

Current

Independent

Jan 2016 - Present (10 years 5 months)

Delivered customized digital strategies (SEO, PPC, social, and content marketing) for 30+ clients, aligning recommendations to client objectives. Led Meta and TikTok media buying for multiple clients concurrently, optimizing targeting and spend efficiency to maximize ROI.

SEO PPC Meta Ads Social Media Marketing Content Marketing Audience Targeting Conversion Optimization Performance Analytics Client Strategy

Senior Digital Marketing Specialist

Max Group

Jan 2020 - Jan 2021 (1 year)

Developed end-to-end digital strategies across SEO, content, and social to increase reach and engagement by 30%. Improved ad CTR by 40% and conversions by 12% while leading Meta and TikTok media buying through data-driven iteration.

SEO Content Marketing Meta Ads Conversion Rate Optimization Performance Analytics Audience Targeting Competitor Research

Senior Digital Marketing Specialist

Nilco Int.

Jan 2018 - Jan 2020 (2 years)

Owned end-to-end Meta and TikTok media buying, optimizing targeting and budget allocation across concurrent campaigns to maximize ROI. Managed social content calendars and campaigns to strengthen brand positioning and customer acquisition, while organizing outdoor brand events to generate qualified leads.

Meta Ads Media Buying ROI Optimization Social Media Strategy Market Research Competitor Analysis Event Marketing

Marketing Specialist

Nilco Int.

Jan 2017 - Jan 2018 (1 year)

Supported integrated social, content marketing, and paid advertising strategies to build brand visibility and community engagement. Managed Meta and TikTok media buying with disciplined budget control, using performance-first optimization to build a data-driven foundation for later leadership roles.

Meta Ads Paid Social Budget control Performance Optimization Social Media Marketing Content Marketing Competitive Analysis