Open to opportunities

abdalla mohamed

@abdallamohamed1

Digital Marketing Strategist shaping data-driven campaigns, brand strategy, and content that grow engagement for multi-brand clients.

Zimbabwe

Message

What I'm looking for

I’m looking for a digital marketing role where I can own campaign and content strategy across multiple accounts, partner with leadership on data-driven decisions, and continuously improve performance using marketing analytics.

I’m a Digital Marketing Strategist with 3+ years of hands-on experience across both brand and agency sides of marketing. I blend strategy, content, brand management, and business analytics, and I’ve worked directly with C-suite leadership to support data-driven decision-making and strategic planning.

In my roles, I manage multi-account campaign planning, write copy, build content calendars, and tailor brand strategies to each audience and objective. I’ve led content execution that drove 5–8% monthly engagement growth, negotiated and secured 5+ sponsorship deals contributing to over EGP 1 million in cost savings, and produced daily reporting to track revenue, costs, and P&L while monitoring platform performance and recommending adjustments.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategist

Current

HG Advertising

Dec 2025 - Present (4 months)

Managed content strategy and campaign planning for 5+ client accounts across F&B, real estate, cosmetics, fitness, and education. Wrote copy, built content calendars, and supported branding initiatives by reviewing deliverables to maintain consistency.

Content Strategy Campaign Planning Brand Strategy Copywriting Social Media Marketing Client Account Management Marketing Analytics Partnerships

Current

Marketing Consultant

Current

Freelance

Jul 2024 - Present (1 year 9 months)

Consulted senior marketing managers and brand owners internationally on brand strategy, campaign planning, and go-to-market positioning.

Brand Strategy Go To Market Planning Campaign Planning Marketing Strategy Content Strategy Client Advisory Positioning Marketing Analytics

Current

Marketing Manager

Current

Tabali Bistro

Jun 2022 - Present (3 years 10 months)

Led content calendar planning and execution for a multi-branch F&B brand, driving consistent social engagement growth of 5–8% per month. Managed external agencies, negotiated 5+ Ramadan and summer sponsorship deals, supporting over EGP 1 million in cost savings, and produced daily P&L reporting to enable CEO data-driven decisions.

Social Media Marketing Content Planning Brand Management Agency Management Sponsorship Negotiation Marketing Analytics P&L management Data Driven Decision Making