Mostafa Safar

Developing and writing social media content aligned with brand identity, marketing objectives, and campaign goals. Planning and managing monthly content calendars across social media platforms.

Developed and executed full-funnel social media strategies across Meta platforms using the SOSTAC framework. Managed paid advertising campaigns, including CBO/ABO structures, budget allocation, and optimization.

Developed and implemented comprehensive social media strategies aligned with overall business objectives. Led and mentored social media teams, including content creators and designers, to ensure cohesive execution.

Collaborated with design and marketing teams to develop platform-specific content aligned with brand voice and objectives. Managed community engagement by monitoring and responding to messages, comments, and mentions in a timely, brand-consistent manner.

Conducted SWOT analysis, competitor analysis, and strategic positioning for various startups and emerging brands. Assisted in researching target audiences, market trends, and defining marketing goals aligned with overall brand objectives.

Joined as a Digital Marketing Intern and was promoted to Digital Marketing Specialist after six months. Conducted audits of digital marketing channels, social media profiles, websites, and advertising campaigns to identify optimization opportunities.

Developed engaging, brand-aligned content across multiple social media platforms. Managed community engagement by responding to comments and addressing negative feedback and potential PR issues.

Currently pursuing a Media Buying course to further develop expertise in paid advertising, campaign optimization, audience targeting, and performance analysis.

Completed a 50-hour Professional Marketing Certificate covering strategic marketing, consumer behavior, market analysis, branding, and integrated marketing strategies.

Completed a 10+ hours course covering all aspects of the digital SOSTAC framework.

Grade: GPA above 3.3

Bachelor of Commerce in Business, maintained a GPA above 3.3.

Completed an intensive 2-month program comprising 18 lectures, covering modules that provided a solid foundation in social media marketing.

Grade: High Honors

High school diploma with high honors, ranked first in the graduating cohort.