Giovanna Alaâ Zaki
@giovannaalazaki
Experienced digital marketing professional specializing in social media and content.
EgyptWhat I'm looking for
I am a seasoned digital marketing professional with a strong focus on social media and content marketing. My career has been dedicated to enhancing brand visibility and driving engagement through strategic campaign management. With a robust analytical mindset, I excel in optimizing campaign performance to achieve substantial ROI. My proficiency in tools like Adobe Creative Suite complements my passion for teamwork and innovative solutions.
Currently, as an AdOps Campaign Manager at Aleph Group, I manage and optimize campaigns across various platforms, including LinkedIn and TikTok, while reporting on performance metrics to drive market growth. My previous roles have equipped me with a diverse skill set, from media buying to content creation, allowing me to effectively lead teams and streamline workflows for enhanced project turnaround. I am committed to delivering impactful results and fostering strong client relationships.
Experience
Work history, roles, and key accomplishments
AdOps Campaign Manager
Aleph Group (Connect Ads)
Dec 2021 - Present (3 years 5 months)
Managing and optimizing advertising campaigns while reporting on revenue and performance to drive market growth. Focused on maximizing ROI through data-driven insights and enhancing team collaboration.
Digital Marketing Specialist
Freelance
Jan 2021 - Jan 2022 (1 year)
Managed social media presence for various brands, focusing on enhancing visibility and engagement through strategic media buying and content creation.
Social Media Specialist
Klob Studios
Sep 2021 - Oct 2021 (1 month)
Oversaw social media accounts to enhance brand consistency and engagement, while analyzing reports to inform strategy and optimize performance.
Senior Community Manager
Scribble DM
Jun 2019 - Jun 2021 (2 years)
Led social media accounts across multiple platforms, ensuring cohesive brand messaging and engagement while preparing reports to guide strategic decisions.
Business Development Intern
Ramses Hilton Hotel
Feb 2018 - Jul 2018 (5 months)
Co-directed social media communication for the hotel, supporting photoshoots and assessing digital marketing strategies for innovation opportunities.
PR Specialist
Coptic Orthodox Cultural Center
Nov 2017 - May 2018 (6 months)
Enhanced event preparation and execution, streamlining internal processes and fostering inter-team communication for improved efficiency.
Marketing Intern
Sonesta Hotel, Tower & Casino - Cairo
Jul 2016 - Aug 2016 (1 month)
Co-managed the hotel’s social media presence, enhancing audience engagement and supporting marketing tasks and PR management.
Education
Degrees, certifications, and relevant coursework
IAE de Poitiers
Master of International Management, International Management
2017 - 2018
Ain Shams University
Bachelor of Commerce, Commerce
2013 - 2017
Major in Management – French Section.
IAE de Poitiers
Bachelor of Management Science, Management Science
2015 - 2016
IAE de Poitiers
Management Diploma, Management
2013 - 2015
Notre Dame de la Délivrande
Egyptian High School Diploma, High School
1999 - 2013
Tech stack
Software and tools used professionally
Availability
Location
EgyptAuthorized to work in
Job categories
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