Open to opportunities

Zed Dyer

@zeddyer

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Customer-obsessed product leader building IoT and AI-driven experiences across startups and global enterprises.

United Kingdom

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What I'm looking for

I’m looking to lead customer-led product strategy in high-ownership environments—turning discovery into clear roadmaps and delivery rhythms, and using AI where it creates measurable impact for real people and operational teams.

I’m a customer-obsessed product leader with 12+ years building products across startups, scale-ups and global organisations—from connected homes and voice tech to drones, IoT, SaaS and proptech. I’m at my best close to customers, translating what people need and what frustrates them into products they genuinely care about.

Most recently, as Chief Product Officer at Squarefeet (proptech), I built product foundations from the ground up—running a full product audit to uncover UX issues, gaps and technical debt. I introduced Scrum to create a consistent delivery rhythm, led customer discovery and usability testing, and partnered with the CEO to shape product strategy, roadmap priorities, and future direction.

Previously at BT Drones, I built and scaled a connected drone portfolio from scratch, launching four national products (Mission Manager, Drone SIM, Guardian UTM and Drone 360). I led and grew a multinational 20+ person team, unlocked £4.9M+ in enterprise pipeline through Drone-as-a-Service, and partnered with organisations including the CAA, Innovate UK and Altitude Angel to shape the UK’s connected drone ecosystem.

At Vodafone and Hive, I owned global product strategy and brought connected experiences to life across 20+ international markets and hundreds of thousands of users. From leading cross-functional teams and connected hardware products to improving delivery effectiveness and reducing customer support demand by 12%, I focus on rigorous product discovery, clear roadmapping, and execution that holds up under real operational constraints.

Experience

Work history, roles, and key accomplishments

Chief Product Officer

Squarefeet

Nov 2025 - May 2026 (6 months)

Joined to build product foundations from the ground up, leading a full product audit to identify UX issues, product gaps, and technical debt. Defined a new invoicing and reporting experience and supported expansion/onboarding of 9 additional shopping mall locations.

Product Strategy Product Discovery Customer Discovery Roadmapping UX Research Agile Scrum Stakeholder Management Product Validation Product delivery

Head of Product

Etc.

Feb 2022 - Apr 2025 (3 years 2 months)

Built and scaled BT Drones’ drone product portfolio, launching four national products: Mission Manager, Drone SIM, Guardian UTM, and Drone 360. Led a multinational 20+ person team and helped unlock £4.9M+ in enterprise pipeline through BT’s Drone-as-a-Service proposition.

Product Strategy IoT Product Management Roadmapping Stakeholder Management Customer Research Team Leadership Agile Delivery B2B SaaS Ecosystem Partnerships

Global Product Lead

Vodafone

Oct 2019 - Feb 2022 (2 years 4 months)

Owned global product strategy for AMOR across 20+ international markets, balancing global consistency with local needs. Led cross-functional teams of 40+ people and delivered 3 connected hardware products from concept through industrial design and user research.

Global Product Strategy Roadmapping Hardware Product Management User Research Agile Transformation Cross functional Leadership Product Led Growth Stakeholder Management

Product Manager

Hive

Jun 2016 - Oct 2019 (3 years 4 months)

Owned Hive Link, a connected care product, using customer research and real-world usage to shape product direction. Built support and engagement features that reduced customer service demand by 12% while supporting 500,000+ active users, including launching one of the UK’s first custom Alexa voice experiences for heating control.

Product Discovery Customer Research UX UI Design Analytics Reporting Backlog Management Agile Delivery Customer Experience

Change & Business Readiness Manager

Hive

Nov 2014 - Jun 2016 (1 year 7 months)

Led business readiness and change initiatives across product, technology, and operational teams during rapid growth. Designed and implemented in-app self-help systems to reduce customer support dependency and improve satisfaction metrics while supporting major product and brand launches.

Change Management Business Readiness Stakeholder Management Product Launch Customer Experience Program Coordination Agile Delivery Requirements Planning