Zara Swati

Delivers commercial analytics and business intelligence across 120+ countries, owning the global commercial performance framework and leading the global Business Review.

Led country demand planning and S&OP, achieving 90%+ forecast accuracy and reducing operational costs by 15% over two years. Directed budgeting, financial controls, and vendor negotiations.

Grew the JazzCash retailer network from 0 to 63,000 agents in one year and built a five-year agent-base growth strategy. Delivered automated dashboards and owned commission calculations.

Prepared and disbursed DFS commissions with 96% accuracy and co-developed a Mobile Wallet Quality-of-Sales model. Enabled retailer-level KPI visibility for 200+ retailers.

Designed and ran Customer Value Management campaigns using IBM Unica and micro-segmentation. Built prediction models and delivered monthly CVM performance reviews.

Coordinated Exploration, Drilling, and Reservoir operations, built project roadmaps and vendor contracts, and prepared quarterly ROI and TCO reviews.

Coordinated Finance, Admissions, and Strategy functions, managed the Fall 2012 admissions project, and supervised the 2013 admissions cycle.

Completed the Aspire Leadership Programme in collaboration with British Council in 2025.

Completed the Digital Business Analyst course via LinkedIn Learning in 2018.

BBA in International Business & Marketing from NUST Business School.

Completed the Digital Analytics for Marketing Professionals: Marketing Analytics in Practice course via Coursera in 2018.

MBA in International Business & Marketing from NUST Business School.