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Zara Babu

@zarababu

Product marketing and GTM strategist who positioned Bright STAR around its detect-fix-verify workflow and built launch campaigns that beat targets.

India

Message

For Bright Security's Bright STAR, I developed a GTM strategy positioning its application security platform around a closed-loop detect-fix-verify workflow. I assessed the AppSec and DevSecOps landscape, mapped buyer segments, and created competitive battlecards.

At Marie Curie UK, I led a six-person team on a fundraising campaign that sold 62 tickets—55% above target—and raised £326, 63% above its goal. I built WhatsApp into the primary conversion channel and wrote the campaign attribution report.

At Virgin Media O2, I translated Apple's global launch messaging into sales briefings and team training, and brought customer feedback to store leadership. I also used NetSuite CRM account history to personalise recommendations.

Experience

Work history, roles, and key accomplishments

Sales Advisor & Apple Product Champion

Virgin Media O2

Dec 2023 - Jan 2026 (2 years 1 month)

Served as an in-store Apple Product Champion, translating global launch messaging into sales briefings and team training. Tracked customer objections and post-launch feedback, and compiled year-on-year sales data for store leadership.

NetSuite Sales Customer Insights Training Data Analysis

Student Consultant, Market Research

Virifides Digital

Jun 2023 - Sep 2023 (3 months)

Benchmarked seven competing SaaS platforms on positioning and features, and evaluated ESG metrics for a Digital Product Passport solution. Recommended repositioning the product to a supply chain intelligence platform and presented findings to executive leadership.

Market Research Competitive Analysis SaaS ESG Product Positioning Presentation Skills

Student Consultant, Campaign Strategy

Marie Curie UK

Jun 2023 - Sep 2023 (3 months)

Led a six-person team delivering a fundraising campaign across social, WhatsApp, ticketing, and venue partnerships. Built WhatsApp as the primary conversion channel and managed a paid social campaign, exceeding ticket and fundraising targets.

Campaign Management Social Media WhatsApp Paid Social Data Analysis Attribution

Associate Project Coordinator

Craftinos Technologies Pvt. Ltd.

Jan 2022 - Feb 2022 (1 month)

Coordinated timelines and deliverables across website and app development projects, keeping design and delivery teams aligned. Tracked milestones and client feedback, and supported issue tracking in a small founding-stage team.

Project Coordination Jira Task Tracking Team Alignment

Education

Degrees, certifications, and relevant coursework

University of Bath

MSc, International Management

Activities and societies: Postgraduate Student Ambassador: Represented university programs and coordinated student engagement initiatives.

MSc in International Management from the University of Bath, UK. Served as a Postgraduate Student Ambassador, representing university programs and coordinating student engagement initiatives.

Rajagiri College of Management and Applied Sciences

Bachelor of Commerce, Finance & Taxation

Activities and societies: Game Head, Inceptra (International Management Fest): Designed, planned, and managed competitive events and logistics for the International Management Festival.

Bachelor of Commerce in Finance & Taxation from Rajagiri College of Management and Applied Sciences, India. Served as Game Head for Inceptra, an International Management Fest.